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Database marketing to the decision makers in South African companies is the key to successful marketing campaigns to maintain and grow any business.<br><br>Outbound communication is often highly targeted, with a call-to- action that is very obvious. As a result, good outbound B2B marketing can result in excellent lead generation.<br><br>The key is to get to the right person (the decision maker) in a company and using reliable channels of communication like business email marketing, SMS marketing, fax or telemarketing.
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