1 / 13

SERVICE MARKETING

SERVICE MARKETING. Swapna V. Muhammed Lecturer, MES College, Marampally. SERVICES. The sector of Explosive growth More than 50% of the average family’s budget is spent on services Share of services in the country’s GDP is about 60% & likely to grow Service sector is expected to grow @7%.

aphrodite
Télécharger la présentation

SERVICE MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SERVICE MARKETING Swapna V. Muhammed Lecturer, MES College, Marampally

  2. SERVICES • The sector of Explosive growth • More than 50% of the average family’s budget is spent on services • Share of services in the country’s GDP is about 60% & likely to grow • Service sector is expected to grow @7%

  3. MAJOR BENEFITS OF SERVICE SECTOR • To provide largest no. of jobs • Least affected by recession & highly stable • Potential for global trade in services with the implementation of WTO

  4. EXPANDING HORIZONS OF SERVICES • Financial services Banking Insurance Leasing Merchant banking Venture Capital 2. Postal & Courier services Mass mailing services Insurance Space for advertisements

  5. EXPANDING HORIZONS OF SERVICES….. 3. Transport 4. Tourism 5. Hotel/ Hospitality 6. Health care 7. Personal care Beauty Hairstyle Gym

  6. EXPANDING HORIZONS OF SERVICES….. 8. Education 9. Professional services Taxation Career counselling Legal counselling Investment Management Consultancy Construction – Turn key projects EventManagement - Trade exhibition,seminars, meetings, workshops, marriages

  7. EXPANDING HORIZONS OF SERVICES….. 10. Entertainment / Leisure - Cinema, Water park 11. News Agencies - T.V., Net, Paper, Radio 12. Information Services - Yellow pages, Ask me • Public Utilities - power, Sanitation 14. Information Technology 15. Product Support Services - Installation, Repair & Maintanence

  8. EXPANDING HORIZONS OF SERVICES….. 16. Domestic services - Laundry, Gardening, Child care, security,Pest Mgt 17. Govt. Services - Birth certificate, cast certificate ( network between Panchayaths & Munciplaities) 18. Social & Not- For-Profit service - police - Polio immunization - Protection of Environment

  9. Significance of Service Marketing • Intensive competition • Growing consumer awareness • Increasing specialization (hospitals, hotels) • Market sophistication • Technology

  10. Marketing has revolutionized the Service sector • Tangibilising the intangibles eg. Changing the smell of hospital Comfortable stay at hospital Network class room • Managing Differentiation in terms of offering, Delivery & Image • Managing service Quality Customer is the Boss & Boss is always right • Standardization & customisation

  11. Marketing has revolutionized the Service sector………… • Industrialising the services • Synchronising the Demand & Supply • Internal Marketing ( satisfy our own employees) • Interactive marketing ( Interaction with customers) • Relationship Marketing ( establishing relationships with customers) Application of Technology ( Airways- print ticket from computer)

  12. Why should you Focus on service marketing • Tremendous scope for employment • Highly rewarding • Globalised opportunities • Challenging • Scope for innovation • Scope for self employment (we help) • Suited for women ( customer courtesy)

  13. Thank You

More Related