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Decoding The New Consumer Code

A new report by McKinsey unpacks five key shifts shaping how todayu2019s consumers spend, splurge and seek value and these have been discussed in detail in this feature.<br>

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Decoding The New Consumer Code

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  1. Decoding The New Consumer Code A new report by McKinsey unpacks five key shifts shaping how today’s consumers spend, splurge and seek value and these have been discussed in detail in this feature. Today’s shoppers are navigating value and convenience in new ways by cutting back in some areas while splurging on others. These trade-offs don’t always follow past patterns, making behaviour harder to predict. This does not in any way imply that consumers are acting irrationally, but more that the old rules no longer apply – what once felt like temporary reaction has turned into lasting and defining shift. For brands and retailers, the real challenge now lies in keeping up with a constantly shifting consumer landscape. As the decade progresses, staying relevant will depend on how well they understand the motivations behind today’s unpredictable shopper. Based on data collected from McKinsey’sConsumerWise Sentiment Survey and State of the Consumer 2025 Market Survey, five key behavioural forces have emerged to help businesses navigate the road ahead. We have discussed them below. ALONE, ONLINE AND REDEFINING ENGAGEMENT In contrast to pre-2020 patterns, consumers are increasingly placing importance on immediate gratification, personal convenience and self-focused activities. Surveyed consumers of the US report over three additional hours of free time per week compared to 2019, but nearly 90% of this time is now dedicated to solitary pursuits. If you want to read this and other Fashion and Apparel Industry articles, Apparel & Garments News,Apparel Industry updates related news Click here: - apparelresources.com

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