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Jake Arsenault (201302920) Tayo Shittu (201302424) Josh Best (201006265)

Jake Arsenault (201302920) Tayo Shittu (201302424) Josh Best (201006265) Ryan Gillespie (201102081). Marketing Management Analysis. Financial Results 2013. - Low cost, high quantity approach High expenditure on advertising . Previous Results.

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Jake Arsenault (201302920) Tayo Shittu (201302424) Josh Best (201006265)

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  1. Jake Arsenault (201302920) TayoShittu (201302424) Josh Best (201006265) Ryan Gillespie (201102081) Marketing Management Analysis

  2. Financial Results 2013 • - Low cost, high quantity approach • High expenditure on advertising

  3. Previous Results Shareholder Value (SHV): 5% increase from 2012 to 2013 Shareholder Value (SHV): 6% decrease from 2013 to current period 2014 Product Distribution: 0.46 (2013) - 0.55 (2014) Sales: 25,108 (2013) – 28,242 (2014) Since the Retail Price had not changed from 2013, the $650 per bike had undergone a 0% increase

  4. Competition • As you can see, Bike Lane’s price remains the lowest in the industry and $3.33 below the next highest price in fiscal year 2013 • In the current period of 2014, Bike Lane still remains with a lower price in the industry at a price of $10.17 in SHV.

  5. Industry Averages

  6. Industry Average

  7. Targets • Low Prices • High Promotions

  8. Sales Correlation • Increase in product awareness. • Low cost. • Under producing. • High expenses.

  9. Conclusion • Lots of advertising. • Largest market share. • Needs adjustment.

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