GIGO: New Discovery Tools Powered By Good Cataloging

1. GIGO: New Discovery Tools Powered By Good Cataloging Joni Lynn Cassidy President/CEO Cassidy Cataloguing Services, Inc. The official catalogers for HeinOnline

2. Notes for Introduction Hello. I am Joni Cassidy of Cassidy Cataloguing Services and I am an evangelist for good cataloging and better metadata. Cassidy Cataloguing Services, Inc. is the official catalogerfor William S. Hein & Co. We are very proud to be working in this capacity since 2007. It means Cassidy Cataloguing Services, Inc. is certified by William S. Hein & Co. to be the only provider of accurate and up-to-date MARC21 catalog records representing Hein electronic content. This year, William S. Hein & Co. is adding another dimension to our partnership by using the Cassidy MARC21 record sets to enhance the discoverability of titles within their premier electronic product, “HeinOnline.” The addition of Cassidy MARC records to the search mechanism of “HeinOnline” will give the user access via ISSN, ISBN, subject terms, keywords, and more extensive title information.

3. GIGO = Garbage In, Garbage Out Making a Case for Good Cataloguing - Reason #1 Garbage is a colloquial term in data processing for ‘incorrect input’ which will, according to the proverb, inevitably produce faulty output. The oldest, and most basic computer advice is still applicable : “IN YOU PUT GARBAGE IN, YOU CAN EXPECT TO GET GARBAGE BACK OUT.”

4. Brand X - Record A 000 00735nas 22001933u 4500 001 ssjb200078 005 2006091992549.0 006 m d 007 cr n 008 060919u s d 130 0 $aABA Administrative Law Review (Online) 245 10 $aABA Administrative Law Review$h[electronic resource] 506 $aElectronic access restricted; authentication may be required. 655 0 $aElectronic journals. 856 40 $zClick here for full text $uhttp://NX5NU2RV5D.search.xxxxx.com/?V=1.0&N=100&L=NX5NU2RV5D&S=T_B&C=ABA%20Administrative%20Law%20Review&T=marc

5. Notes for Brand X – Record A Let me define the difference between a high-quality MARC record and a brief record. Here’s a sample record distributed by Brand X. It has minimal characters filled in the 008 field, which is the fixed field string. The Title field and Uniform Title field (245, 130) have the title incorrectly recorded as ABA administrative law review when it is actually ADMINISTRATIVE LAW REVIEW issued by the American Bar Association. There is no classification number and no subject headings, only one Genre heading of ELECTRONIC JOURNALS. There is no original publication information, and although I know it is the record that is supposed to represent the HeinOnline Law Journal Library version of this title, there is also no mention of W.S. Hein, or the HeinOnline Law Journal Library. Since the title is wrong, the only way to locate this item is by performing a TITLE KEYWORD SEARCH in your OPAC. A Title Browse search would start with the characters “ABA” so that wouldn’t find this item either. So, we’re looking at ½ an access point in this brief record.

6. Cassidy Record A Rec_Type a Bib_Lvl s TypeCtrl Enc_Lvl Desc a Entrd 080710 Dat_Tp c Date1 2000 Date2 9999 Ctry nyu Frequn q Regulr r Ser_Type p Phys_MedRepr o Pub_Type Cont GovtPubConfPub 0 Alphabt a SLI_Ent 0 Lang eng Mod_Rec Source d 001 ccn00226574 006 m****f***d* ****** 007 cr*cnnnnauuuu 010 |zsf 82003051 (print)|zsn 78000100 (print)|zsf 82003049 (print) 050 4 K1|b.D59 245 00 Administrative law review|h[electronic resource]. 247 10 Administrative law bulletin|fv. 1-12, 1949-1960 260 [Buffalo, NY] :|bWilliam S. Hein & Co.,|c[2000]- 300 Electronic texts :|bPDF files. 310 Updated quarterly,|bfall 1960- 321 Updated irregularly,|bJan. 1949-spring-summer 1960 362 1 Coverage begins with vol. 1 (1949). 490 1 HeinOnline law journal library. Core U.S. journals 490 1 HeinOnline law journal library. American Bar Association journals 588 Description based on HeinOnline index screen, viewed July 10, 2008. 500 Originally published by Administrative Law Section, American Bar Association, 1960- ; the Section of Administrative Law and Regulatory Practice of the American Bar Association, <1996- > 530 Also issued in print. 506 Full text available with subscription to HeinOnline Law Journal Library, Core U.S. Journals collection; or American Bar Association Journals collection. 555 Vols. 1-19, 1949-67. 1 v. (Includes index to the journal under its earlier title). 500 Database updated annually on a per volume basis. 650 0 Law|vPeriodicals. 650 0 Administrative law|zUnitedStates|vPeriodicals. 655 0 Electronic journals. 710 2 American Bar Association.|bSection of Administrative Law. 710 2 American Bar Association.|bSection of Administrative Law and Regulatory Practice. 830 0 Law journal library.|pCore U.S. journals. 830 0 Law journal library.|pAmerican Bar Association journals. 856 40 |uhttp://www.heinonline.org/HOL/Index?index=journals/admin&collection=journals |zHeinOnline login and password required

7. Notes for Cassidy Record A Now, let’s take a look at the Challenger’s MARC record for the same title, ADMINISTRATIVE LAW REVIEW, issued by the American Bar Association. This is cataloged according to AACR2Rev. Rules. So, it even has some extra access points beyond what would be in the Aggregator neutral version of the record. There’s the actual title, and the previous title since the Law Journal Library bundles the current and previous titles together in one file. There’s publishing information for the electronic version (giving us the search term W.S. Hein), and a 500 note with the original publication information. In addition, there are tracings for the two ABA sections that have been responsible for issuing this publication. We’ve got an LC call number, subject headings, and a Genre term of “Electronic journals.” Plus there are two HeinOnline series titles : Core U.S. journals, and American Bar Association journals. All in all, we’ve got a reasonable number of ways to get at this item, and also to harvest it as part of a group.

8. Brand X - Record B 000 00754nas 22001933u 4500 001 ssjb200079 005 2006091992549.0 006 m d 007 cr n 008 060919u s d 130 0 $aABA Civil RICO: A Definitive Guide (Online) 245 10 $aABA Civil RICO: A Definitive Guide$h[electronic resource] 506 $aElectronic access restricted; authentication may be required. 655 0 $aElectronic journals. 856 40 $zClick here for full text $uhttp://NX5NU2RV5D.search.xxxxx.com/?V=1.0&N=100&L=NX5NU2RV5D&S=T_B&C=ABA%20Civil%20RICO:%20A%20Definitive%20Guide&T=marc

9. Notes for Brand X - Record B This Brand X record has the correct title. But, it has a Genre term of “Electronic journals” when it is actually an E-book.

10. Cassidy Record B Rec_Type a Bib_Lvl m TypeCtrlEnc_Lvl Desc a Entrd 070611 Dat_Tp s Date1 2000 Date2 Ctryilu Illus Audience Repr o Cont GovtPubConfPub 0 Festschr 0 Indx 0 Fiction 0 Biog Lang eng Mod_Rec Source d 001 ccn00215078 006 m****f***d* ****** 007 cr*cnnnnauuuu 043 n-us--- 050 4 KF9375|b.J67 100 1 Joseph, Gregory P.,|d1951- 245 10 ABA - civil RICO a definitive guide|h[electronic resource]. 246 1 |iLexisNexis identifier:|aCIRICO 246 1 |iPrint version has title:|aCivil RICO :|ba definitive guide 260 Chicago Ill. :|bSection of Litigation, ABA,|c2000. 362 1 Print version published 2000. 588 Description based on source information screen, viewed June 11, 2007. 538 Mode of access: World Wide Web. 530 Also issued in print. 506 Full text available with subscription to LexisNexis. 650 0 Civil RICO actions. 650 0 Racketeering|zUnited States. 650 0 Organized crime|zUnited States. 655 0 Electronic books. 710 2 American Bar Association.|bSection of Litigation. 710 2 LexisNexis (Firm) 730 0 LEXIS (Information retrieval system) 856 40 |uhttp://www.lexis.com/research/xlink?ORIGINATION_CODE=00188&source= ABA;CIRICO&search=&autosubmit=yes&searchtype=bool |zLexis login and password required

11. Making a Case for Good Cataloguing - Reason #2 • AquaBrowser – Serials Solutions • Encore – Innovative Interfaces • Primo – Ex Libris • Enterprise - SIRSIDynix Discovery Platforms Require Excellent MARC records. These are examples of discovery platforms, if you’re not familiar with them.

12. Notes for “Making a Case for Good Cataloging – Reason #2 “ Libraries are spending no small amount to add discovery tools to their integrated library systems to enhance searching capabilities. You can probably see how they work in the exhibit hall. But, they’re not magic. They require full MARC records to work well.

13. How Discovery Tools Work • The Discovery Platform overlays the library’s OPAC • It reads the MARC records and extrapolates that information for use in the discovery tool overlay • So, the discovery tool is only as good as the MARC records it accesses!

15. How Discovery Tools Work • A Discovery Tool needs a complete, descriptive MARC record with appropriate subject headings to populate the tag clouds and refine search parameters. • Without the uniformity of controlled vocabulary, the tag clouds cannot harvest all there is to retrieve from your search.

16. Making a Case for Good Cataloguing - Reason #3 Increased Usage of electronic content • “Images with metadata enhancements (enriched cataloguing) received 4 times the number of views as images with no enhanced metadata.”This was proven by the North Carolina State University in a study conducted between 2009-2011.

17. A study done at North Carolina State University - • 2009-2011: Cataloguing staff enhanced metadata, or enriched the catalog records, for digitized collections of images [photographs]. • 2011: NCSU performed a research study to evaluate the effectiveness of the enhancement. They analyzed page views for images that had undergone metadata enhancements vs. images that had not. • NCSU found that images with enhanced metadata were viewed 4 times more often than images with no enhanced metadata. • One element of the enhanced metadata was a personal name, or names, and that element appeared in 28% of the searches tracked.

18. Making a Case for Good Cataloguing - Reason #4 “Can We Find This Title?” ----- Original Message ----- From: "Stacy Pober" <stacy.pober@MANHATTAN.EDU> To: <OCLC-CAT@OCLC.ORG>Sent: Wednesday, June 01, 2011 11:30 PM Subject: [OCLC-CAT] Ebook recordsI was helping a patron today with our catalog, and found a record that is for an item in one of our Ebsco databases that was perfect for his purposes.   That's a very rare occurance.  The records Ebsco supplies for the ebooks in their databases are so skeletal, it's really quite a stroke of luck to find them.Their ebook MARC records do not include the author, the ISBN, or any subject headings. In some instances (such as this one) they mangle the title as well.  The title in the record and displayed in SocIndex is: "From Public Housing Soc Market".   The actual title is "From Public Housing to the Social Market: Rental Policy Strategies in Comparative Perspective". If the ebook vendors do not provide reasonable quality records, it's going to be rare that any user will use those books. >Stacy Pober, Information Alchemist> Manhattan College Library

19. Notes for “Making a Case for Good Cataloging – Reason #4” An ideology of librarianship was created by S.R. Ranganathan in his classic text The Five Laws of Library Science in 1963. He formulated objectives and principles for the organization of, access to, and use of library materials. Given the changing information world, this is a good time to reconsider Ranganathan's five laws: • Books are for use. • Every reader, his book. • Every book, its reader. • Save the time of the reader. • A library is a growing organism. No. 4 is what mainly comes into play here.

20. Ebsco E-Book Record LDR  00667cam  22001695  4500 001  ebs49525178 003  EbpS 006  m\\\\\\\\d\\|||||| 007  cr\anunnnuuuaa 008 050926c\\\\9999xx\uu\p\\\\\\\0\\\\0eng\d 035 \\$a(EbpS)ebs49525178 245  00 $aFrom Public Housing Soc Market$h[electronic resource]. 260  \\$aAbington, Oxfordshire :$bTaylor & Francis Ltd. / Books 500  \\$aBook 530  \\$aOnline version of print publication. 773  0 \$tSocINDEX with Full Text$dIpswich, MA : EBSCO Publishing, 1999- 856  40 $3Full text available 11/10/1994 - 11/10/1994. $zAvailable on EBSCOhost.$uhttp://search.ebscohost.com/ direct.asp?db=sih&jid=%22143N%22&scope=site

21. Making a Case for Good Cataloguing - Reason #5 Tools to support distance learning can generate more students and more $$ • The traditional education catering to the traditional campus-bound student hardly exists for an entire degree program anymore. • Professors are expected to mount everything from the syllabus, to the readings, to the exams on Blackboard while the library should do its level best to deliver reference service 24/7 and make a virtual version of the collection available from the student’s living quarters.

22. Making a Case for Good Cataloguing - Reason #6 • Savvy patrons demand user-friendly and accurate access to the library’s resources through • Handheld devices • Tablets • iPads

23. Notes for “Making a Case for Good Cataloging – Reason #6” And what’s more, they would like to access the content, not just the RECORD of the content, remotely from all those devices. Don’t frustrate this fast-paced user with ½ an access point per title. Get them where they want to go with as much speed and accuracy as you can rustle up.

24. Making a Case for Good Cataloguing - Reason #7 • Take a look at the 9 minute TED talk:http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html • “The other day I saw a TED talk by Eli Pariser that offered a better explanation [for why I got better search results on Google than a student did].  • We get different results based on our prior searches.  When I am at the reference desk, most of my searching involves looking for legal and academic information.”  Posted on lawlib.com by Sue Lyons of Rutgers Law Library - Newark

25. Notes for “Making a Case for Good Cataloging – Reason #7” • Every result on Google, ASK, Yahoo, Dogpile is ranked according to something other than what is the best query response for your user. • It could be the advertising a particular website is paying for on the search engine that improves its position in the query response. • It could be marketing data running in the background about you and your searching and/or buying habits online. • Regardless of what elements play a part in the relevance rankings of any commercial search engine, you know those elements DO NOT play a part in your online catalog. Your user can search there with confidence and trust the query response to be “fair and balanced.”…to borrow a phrase from the media.