Engaging Tomorrow's Decision Makers: School & 6th Form Media Specialist

1. School & 6th Form Media 2019 Credentials

2. The OOH Destination & Audience Specialist We create engaging communication solutions in desirable consumer environments Active Family Youth Retail Health & Fitness Cinema Leisure Centres Destination Malls Health Clubs Playcentres Schools & 6th Forms Shopping Centres Gyms

3. Schools & 6th Forms Engaging tomorrow’s decision makers, today

4. Industry Expertise • Schools core part of our business for over 20 years • A leading in-school operator, with access to 4,500+ schools • [1] Primary Schools • [2] Secondary Schools • [3] 6th Forms & FE Colleges • Strong commercial ties • Highly respected sister business that produce school diaries, student-planners, & teacher-planners for the education market • Our schools welcome & encourage media visibility

5. Youth Market • An economic powerhouse • Spending by young people is worth £4.89bn to the British economy • The average child spends £6,000+ between the ages of 7 & 15 • This equates to about £10 a week for 7-to-10 year olds & £15 a week for 11-to-15 year olds • School is the centre of a young person’s social world • The start of independence • Youths are more ‘media aware’ than ever & choose the messages they wish to engage with Source: LSE

6. “It’s nice to be made aware of things in school, where we can discuss it with our friends.” Amy-Louise, 13 Advertising Advertising Attitudes towards Attitudes Towards “It’s nice to be made aware of things in school, where we can discuss it with our friends.” Melissa, 13

7. “Quite often, we’re able to go online in our lunch break & find out more about a film or an artist.”Chloe, 14 Advertising Attitudes Towards

8. Our Educational Estate A broad, yet targeted offering, covering all age groups PrimarySchools SecondarySchools 6thForms & Colleges 1.2m 4-11 year olds 3,000 venues 1.35m 11-16 year olds 1,000 venues 85k 17-18 year olds 500 venues

9. Our Media Portfolio Media formats designed to entertain, engage & stand-out Postcards & Booklets A3Posters Ambient &Sampling Impactful, innovative, engaging & unique Impactful, memorable & eye-catching Deliver your brand right into the hands of youths

10. Postcards & Booklets • Postcards engage & actively encourage word-of-mouth • The most powerful form of recommendation • Branded dispenser heightens standout & cut-through • Positioned in the LRC • High traffic area, with repeat visits • Limited clutter • Teens seek out postcards • 40% of 11-16’s have seen them in the past month • Average pick-up rates at 90%+ Source: TGI

11. “Postcards are a lot smaller than posters, but you’re more likely to pick up a card & look at it in more detail.”Rory, 15

12. “Postcards are cool, you don’t feel like you are being advertised to in a hard way.” Gina, 14

13. Engagement “I thought I would let you know of the chaos that the BoomBox has caused in my LRC! Students came crowding around & after two days all the cards have gone. I have even had negotiations of future ownership of the posters & a Year 10 girl pleaded with me to give her the empty box!” Debra Gorich, Droylsden Academy

14. “We received the 5 Seconds of Summer pack today & it was very popular in our all girls Secondary School Library. I was wondering if it would be possible to have some more packs, as we ran out of postcards after 45 minutes?” Melanie Jones, Burntwood School Engagement

15. A3 Posters • Accompanies activity sheets or postcards • No additional media charge, just production to cover print • 2 x A3 posters per school • Located in the LRC • 70% visit 3-4 times a week • Impactful & memorable • 90% notice-ability • Great keep-sake • Students often take them home after a campaign has finished Source: Disney Research

16. “You notice the posters, especially when you have free time in the common room - they can be really eye-catching. “6th Form Focus Group

17. Ambient • Deliver your brand into the hands of your target audience • Responsible & self-regulated • Panel of schools available as a ‘sounding board’ for ideas • Available formats include - • Activity sheets, sticker sheets, sampling, goodie bags, giveaways • Examples campaigns - • Panini - sticker-album distribution • Revlon Charlie - deo sampling • Sony Music - goodie bags • Paramount Shrek - sticker-sheets

18. Ambient Formats Media formats designed to entertain, engage & stand-out Toy Samples & Activity Sheets Badges, Wristbands & Chapter Samplers Goodie Bags & Giveaways

19. Teacher Resource • Deliver a message straight into the hands of the Head Teacher & members of teaching staff • Teaching resource packs add value to both school life & the taught curriculum • Our service includes collation & delivery of materials, with an accompanying letter • A3 staffroom posters are also available as a media format

20. Media Effectiveness Campaign Recall & Response Figures Diary of a Wimpy Kid #1 Children’s Chart Clare Balding #3 Children’s Chart 175,000 toy sample giveaways

21. Media Effectiveness Campaign Recall & Response Figures 100% pick-up £72m Box Office 100,000 album giveaways 90% prompted recall

22. eOne eOne wanted to promote their new ‘Ballerina’ film to 5-9 year old girls in a highly targeted environment. Our primary school network allowed them to get the film promotion directly into the hands of their target audience. 75,000 activity sheets were handed out by teachers to school girls, creating minimal wastage and building excitement around the story through games and fun facts.

23. The Vamps Global Entertainment utilised our school offering to generate excitement about & pre-promote The Vamps forthcoming tour. Active in schools in proximity to tour cities, the postcard & A3 poster featured a 25% off ticket-price mechanic.

24. Topps wanted to get their new Match Attax cards & Mermaid sticker book directly into the hands of children. Through distribution of 200,000 free packets & activity sheets across 1000 schools, our extensive school network allowed them to put their products directly into their target users hands. The material allowed the children to engage with Topps in a fun and relaxed environment and encouraged them to want to purchase more. Topps

25. Panini Panini wanted to directly reach children to drive sale of their new Abaton toys. The aim was to encourage children to buy and collect the toys by sending their first Abaton’s as a sample. We distributed 175,000 samples and activity sheets to our school network as well as 10,000 booklets for teachers, to integrate the educational element of the toys into their classes.

26. The NHS wanted to drive traffic to the Teen Life Check website - where teenagers could answer a few simple health questions and receive relevant health advice. Postcards with pictures of teenagers of various ethnicities and appearances conveyed the relevance of Teen Life Check to those of all backgrounds. NHS

27. Egmont Egmont Publishing asked us to distribute 100,000 activity sheets across 500 primary & junior schools. Promoting their new ‘Star Wars - Feel The Force’ magazine, the activity sheet went down a storm with plenty of Star Wars activities for kids to complete!

28. Harper Collins To promote Geek Girl - All That Glitters, we distributed 75,000 postcards across 400 schools. The postcards featured ‘pop out’ red glitter glasses, making them fun, interactive and engaging. The cards encouraged students to share their photos on social media and also featured a link to an extract from the book.

29. Bloomsbury Bloomsbury needed to reach 6-10 year-olds for the release of Witch Switch - the second campaign with Boomerang to support the Witch Wars series. We distributed activity sheets nationally, featuring a competition to win books for the school. Wristbands were also given out to pupils, creating word of mouth & buzz.

30. Penguin The Diary of a Wimpy Kid books are a very popular book series by Jeff Kinney. Ahead of the film release next year, Penguin wanted to promote the latest instalment of the series, ‘Double Down’, and get the book directly into the hands of their 9-11 year old target audience. We distributed 15,000 leaflets across 200 schools, which featured a sample of the book to encourage the children to purchase the full copy.

31. The University of the West of England wanted to encourage students to attend their university open days. We distributed a series of A3 posters across 180 sixth form and further education colleges across the UK. The posters were positioned in high dwell time areas around the college, like the library and careers office, capturing the attention of thousands of potential applicants. UWE

32. Uni of Gloucester The University of Gloucestershire wanted to promote their courses in sixth forms, where students will be looking at further education options. We distributed A3 posters across 37 venues within 50 miles of the university, communicating with a relevant target audience and advertising various different courses to encourage the students to apply.

33. For More Information Dan Photi Sales Director t. 01252 368308 e. dan.photi@boomerangmedia.co.uk Please Call