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Miami-Dade County Health Department Drowning Prevention Campaign Plan

Miami-Dade County Health Department Drowning Prevention Campaign Plan. Drowning Prevention Workgroup Meeting January 3, 2006. Table of Contents. Drowning Prevention Plan Overview Campaign Plan Objectives and Timeline Budget. Drowning Prevention Plan Overview.

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Miami-Dade County Health Department Drowning Prevention Campaign Plan

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  1. Miami-Dade County Health Department Drowning Prevention Campaign Plan Drowning Prevention Workgroup Meeting January 3, 2006

  2. Table of Contents • Drowning Prevention Plan Overview • Campaign Plan Objectives and Timeline • Budget

  3. Drowning Prevention Plan Overview • Public Awareness Study to be conducted by Nova Southeastern University in Miami-Dade County • Drowning Prevention Message and Campaign Materials • Miami-Dade (MDCHD) and Broward County Health Departments (BCHD) have agreed to use the same message for the upcoming drowning prevention campaign

  4. Drowning Prevention Plan Overview • Miami-Dade County Injury Surveillance System epidemiologists reviewed medical examiner records of drowning deaths that occurred over a 5 year period (2000-2004) to county residents aged 0-4. • Two resounding topics arose from this investigation: • 1) Swimming pool barriers • 2) Direct supervision

  5. Drowning Prevention Plan Overview • Issues identified concerning pool barriers included: • 1) There was no barrier present. • 2) There was a barrier, but it was not working properly (door not closing properly), was in disrepair (holes in fence) or was left open.

  6. Drowning Prevention Plan Overview • Issues identified related to direct supervision were: • 1) Parents left child under the supervision of a sibling or other young child • 2) Parents assumed child was playing or in house with all the other children • 3) Parents did not keep constant eye contact with child (they were distracted with dishes, bathroom, computer, etc)

  7. Drowning Prevention Plan Overview • The BCHD developed a drowning prevention message and logo emphasizing three layers of protection including: • 1) Barriers • 2) Direct adult supervision • 3) Preparing for an emergency • Furthermore, the BCHD will allow the MDCHD to use the drowning prevention message, logo, and all related materials they developed.

  8. Drowning Prevention Plan Overview • Media Campaign • Make a press release • Place advertisements on: • Miami-Dade County Transit Buses • Miami-Dade County Transit Metrorail • Bus stop shelters • Billboard • Local newspapers • Radio • Health Care and Child Care Centers

  9. Drowning Prevention Plan Overview • Community partners • Safe Kids • Injury Free Coalition for Kids • Dade County Injury Prevention Coalition • Weed & Seed

  10. Drowning Prevention Plan Overview Target Community • The MDCHD produced a GIS map of drowning and near-drowning incidents among Miami-Dade County residents 0-4 years of age from 2000-2004. • Seven zip codes with six or more drowning/near-drowning events were identified.

  11. Drowning Prevention Plan Overview • Four zip codes (33176, 33177, 33157, 33175) are located in southern Miami-Dade County and three (33161, 33162, 33169) are located in northern Miami-Dade County. • Municipalities involved include: Miami Gardens, North Miami, North Miami Beach and Palmetto Bay.

  12. Campaign Plan Objectives and Timeline Goal: Reduce drowning deaths to children 0-4 years of age in Miami-Dade County target community.

  13. Campaign Plan Objectives and Timeline • Objective 1: MDCHD will establish an OPS Health Educator position by December 31, 2006 to coordinate and implement the drowning prevention campaign. • Objective 2: MDCHD will select a target community by January 15, 2007. • Objective 3: Nova Southeastern University will complete quantitative study to assess the public awareness concerning drowning in target community by February 28, 2007.

  14. Campaign Plan Objectives and Timeline • Objective 4: MDCHD will revise, update, and translate (Spanish and Haitian Creole) drowning prevention campaign materials to reflect findings from quantitative study by March 15, 2007. • Objective 5: MDCHD will conduct a qualitative study to evaluate drowning campaign materials by March 30, 2007. • Objective 6: MDCHD will establish community and corporate partners in target community by April 5, 2007.

  15. Campaign Plan Objectives and Timeline • Objective 7: MDCHD will produce materials for drowning campaign by April 15, 2007. • Objective 8: MDCHD will deploy drowning prevention campaign in target community by April 30, 2007, which will be ongoing through June 30, 2007. • Objective 9: MDCHD will evaluate and assess impact of drowning prevention campaign in target community by September 30, 2007.

  16. Budget • OPS position $ 24,300 ($45,000 salary + 7.65% fringe OPS position/ 6 months) • Public Awareness Survey $ 5,000 (Nova Southeastern University) • Laptop computer $ 3,000 • Travel $ 1,300 [miles (100 miles/week) * 26 weeks * .45 cents/mile, tolls and parking] • Materials Production and Advertisements $ 33,900 • Evaluation and assessment $ 7,500 _______________________________________________________________ Grand Total $ 75,000

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