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A Brief Review of Technological Opportunities for Agency Resource Management Marcia deChadenedes Outreach and Partnersh

A Brief Review of Technological Opportunities for Agency Resource Management Marcia deChadenedes Outreach and Partnerships Coordinator California Coastal National Monument Bureau of Land Management November 2010. Gateway flier. Connecting Communities Through Technology.

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A Brief Review of Technological Opportunities for Agency Resource Management Marcia deChadenedes Outreach and Partnersh

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  1. A Brief Review of Technological Opportunities for Agency Resource Management Marcia deChadenedes Outreach and Partnerships Coordinator California Coastal National Monument Bureau of Land Management November 2010

  2. Gateway flier

  3. Connecting Communities Through Technology

  4. Connecting Communities Through Technology

  5. Connecting Communities Through Technology

  6. Network Goal / Vision Write Network Initiative Goal Network Objectives • List objectives

  7. Your TitleManaging by Network Network Goal / Vision Write Network Initiative Goal Network Objectives • List objectives

  8. Your TitleManaging by Network Network Goal / Vision Write Network Initiative Goal Network Objectives • List objectives

  9. Your TitleManaging by Network Network Goal / Vision Write Network Initiative Goal Network Objectives • List objectives

  10. Stage of Network Development With the Monterey Bay Sustainable Tourism Group as the focused study: • Visioning • Conceptual • Research and Development • Implementation Planning The group has progressed through these stages of their development and are poised to commence engaging the public in a National Heritage Area nomination process, the first of several initiatives they intend to accomplish. Active– anticipated in 1 month time with meetings with county supervisors, city councils, and representative congressionals How does the California Coastal National Monument intend to proceed? Take less leadership, more participant role, share the podium, sometimes stay neutral in decision-making. Continue to act as a catalyst and support.

  11. Network GeographyCommunities of Place, Identify and Interest The pilot study network operates: Geographically – the California Monterey Bay Region – Santa Cruz, San Benito, and Monterey Counties Virtually – online in Google Groups, and through email Participants self identify and actively engage other organizational representatives based on their common interests. The group is a regular item on community interest calendars and agendas.

  12. Benefits of the Network The mission of the network is to facilitate a mechanism for representatives of Monterey Bay communities, governmental agencies, and other interested organizations to collaboratively manage the promotion and preservation of our natural and cultural heritage. Without this network initiative no organization would exist to accomplish what might only be possible today. Local and international communities of advocacy for natural and cultural heritage benefit.

  13. Evaluating Network Potential and Performance

  14. Lessons LearnedWhen Networking with Technology • Technology, including social media, can optimize organizational mechanisms and enhance public access. • TRAINING and CONSISTENCY in QUALITY PERFORMANCE are necessary, up front and in self-guided opportunities. • There are security risks that should be considered, define participation responsibilities. • Use of the media can impact employee or participant productivity – define parameters. • The organization’s reputation has new expectations & vulnerabilities - anticipate communication needs. • Identify objectives and establish strategies at the management level, inform the implementation interface. • Define measurements and accomplishments, but be adaptable. Create matrix for tracking in action. • Dedicate the appropriate resources with the right timing. Build in review and adaptation. • Decide who the gatekeepers are and why. Establish protocol. • Decide who can participate and why. Encourage feedback. • Set parameters to the media use – significance to strategies and building coalition. • Take care of proprietary interests, especially with publications, avoid conflicts of interest by gaining permissions from the right management level.

  15. Other Useful Trend Data for Technology Choices • Google Alerts (http://www.google.com/alerts) • Google Blog Search (http://www.blogsearch.google.com/) • Twitter Search (http://www.search.twitter.com) • SiteVolume (http://www.sitevolume.com) • SocialMention (http://www.socialmention.com) • Socialcast (http://www.socialcast.com) • Mashable(http://www.mashable.com) Marketplace Research • More than half of all cell phone users between the ages of 50 and 64 use cell phones to send and receive text messages. • 6 of 10 over the age of 65 have cell phones, half of those use them to take photos. • 95% between the ages of 19 and 29 text. • In 2007 11% of Americans used their phones to access the Internet. In 2009 – 38%

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