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Startup Application

Startup Application. U-Cost. Team. Andrian Eduard Bangga Ikhsan Baskara Joovanny Pasuhuk Rangga Fajarullah. Videos. Startup Company. What is Startup Company?.

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Startup Application

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  1. Startup Application U-Cost

  2. Team Andrian Eduard Bangga IkhsanBaskara JoovannyPasuhuk RanggaFajarullah

  3. Videos

  4. Startup Company

  5. What is Startup Company? A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.

  6. U-Cost

  7. What is U-Cost? • FREE Service that takes the pain out of finding the perfect apartment in the whole area of Indonesia. • Provide information about apartments that available to rent • Enable user to search and find apartments with their own categories • Location • Price • Type • Period of Rent • Provide Information of nearest location of restaurant, shopping mall, supermarket, or gym center

  8. Vision and Mission Vision Become a market leader of mapping application in Indonesia, especially in Apartments information Mission • Provide excellent service and value-added solutions to customer and partners • Create the best conditions of place to living for customer • Increasing the value of a superior investment in development of application • Increasing the concern for the environment and social responsibility for apartment organizer

  9. U-Cost Preview • Insert Searching Data Such as: • Price • Bedrooms • Bathrooms • Types of Apartments • Keyword of searching

  10. U-Cost Preview (cont’d) Available Apartments that suitable to your search category

  11. U-Cost Preview (cont’d) Click on a place and the information about the place will pop-up

  12. Market Survey Determine and define the nature, extent, and size of our market Determine what aspects of the market that we want to investigate Find out where and when we can reach customers

  13. Market Survey (cont’d) Choose a sample size Prepare a list of question that will provide data we need for our market research Devise the way to quantify the answers we receive

  14. Market Survey (cont’d) Identify variables that might affect our results Set a time period and location of survey Prepare Survey Forms Conduct Survey

  15. Segmentation of Market Students Employees

  16. Segmentation of Market (cont’d) Traveler Apartment Organizer Others Apps Developer

  17. How do we gain PROFIT? Extra function that user used Register Fee from apartments organizer Advertisement in application

  18. Business Case Development cost of our application will be Rp. 5.000.000,- with 5 year application’s period of use. During the use of the system, there will be a maintenance cost or development of new updates cost of the system as an expenses during the period. And there will be expected revenues that should be achieved every year as a profit produce by product. Discount rate is 15%.

  19. Payback Analysis for Project

  20. Return On Investment (ROI) • Return on Investment: Project ROI = (total expected benefits – total expected costs) Total expected costs = 11.065.000 – 5.677.000 5.677.000 = 95% • U-Cost can earned profit in the 3rd year of application operation • Profit that will earned almost twice from overall cost that spent in development and operation cost

  21. Distribution • App Store • Google Play

  22. Marketing • Social Media • Ad Networks • Organic Marketing • Maintain Loyal User • Building an App Empire

  23. Question and Answer

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