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The Deceptive Marketing of Tobacco: Understanding the Cancer Risks and Brand Influence

This overview examines the troubling history of tobacco marketing, highlighting key brands like Marlboro, Camel, and Newport. With over $5 billion spent annually in the U.S. on advertising, the tobacco industry targets youth, making cigarettes synonymous with cultural icons like Joe Camel and the Marlboro Man. The potent blend of masculinity and rebellion in these campaigns successfully entraps adolescents in a lifetime of addiction, despite clear cancer warnings. Understanding these tactics is crucial for combating tobacco use and protecting public health.

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The Deceptive Marketing of Tobacco: Understanding the Cancer Risks and Brand Influence

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  1. The Lies About Tobacco

  2. Cancer’s Warning Signs • Philip Morris – Marlboro, Virginia Slims • R.J. Reynolds – Camel, Winston • Brown & Williamson – Kool, Carlton • Lorillard – Newport, Kent • Liggett Group – Value Priced Brands • U.S. Tobacco – Skoal, Copenhagen

  3. Tobacco Company Subsidiaries • Philip Morris • Marlboro, Virginia Slims, Merit Kraft General Foods Oscar Meyer Miller Brewing Bird’s Eye Foods Post Cereals Kool- Aid Jell-O Parkay Margarine

  4. Tobacco Company Subsidiaries • RJ Reynolds • Winston, Camel, Salem, Doral Nabisco Del Monte Foods Planters Lifesavers Bubble Yum Ortega Mexican Foods A1 Steak Sauce Milk Bones ** As of June 14, 1999, RJR Nabisco completed the planned spin-off of RJR Tobacco.

  5. Tobacco Company Subsidiaries • American Brands • Carlton, Misty, Lucky Strike, Benson and Hedges Jim Beam Brands Master Lock Day Timers, Inc. Craftsman Tools Titleist Golf Franklin Life Insurance

  6. Tobacco Industry Marketing • Tobacco Companies spend over $5 billion each year in the United States promoting their products.(Federal Trade Commission) • The industry spends an estimated $379 million on advertising in Texas every year.(Federal Trade Commission) • 86% of youth who smoke prefer Marlboro, Camel, and Newport – the three most heavily advertised brands in the U.S. (MMWR, 1994)

  7. Tobacco Industry Marketing Marlboro Man – Philip Morris • Most successful and long-running campaign in tobacco advertising history. • Campaign originated in the early 1960s. • Images of masculinity and rugged individualism appeal to adolescents who are struggling to define their identities. • Originally marketed as a woman’s cigarette.

  8. Tobacco Industry Marketing Joe Camel – RJ Reynolds • Introduced in 1988 • Since then, Camel’s share of children’s cigarette market increased from < 1% to >32% in 1993. (JAMA, Oct. 27, 1993) • Joe Camel is as familiar to 6-year-olds as Mickey Mouse. (JAMA, 1991) • RJR voluntarily removed Joe Camel from their ads in 1997.

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