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One thing that is clear…

One thing that is clear…. in the world of marketing mobile is now!. Marketing. Mobile Phone -. your Marketing Tool of the Future. It’s our personal Superhero!. Always here when you need me!. Ease of mind!. 65% of American adults sleep with their phone!. It’s a reliable companion!.

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One thing that is clear…

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  1. One thing that is clear… in the world of marketing mobile is now!

  2. Marketing Mobile Phone - your Marketing Tool of the Future

  3. It’s our personal Superhero! Always here when you need me!

  4. Ease of mind! 65% of American adults sleep with their phone!

  5. It’s a reliable companion! It’s what you turn to when a friend excuses themselves from the table at a restaurant or cafe!

  6. Mobile Marketing Smartphones are the first device that provides instant access to the internet and online information of resources wherever the consumers go. For marketers, this can create a new opportunity to maintain contact with consumers 24/7 and influence purchase decisions in a way never before possible.

  7. Who is the smartphone user? They areproactive. Theyseekand want information. They interactand most importantly theybuy.

  8. Smartphones = Smart Marketing

  9. “Apps” is the new marketing buzzword! WHY?

  10. Lives on the visitor’s phone Constant reminder of your brand! Powerful communication tool Easily accessible Internet access not necessary * Reasons to purchase immediately (impulse) * Essential for tourists as roaming charges are expensive

  11. Co-operative Marketing Works! A new marketing and distribution channel Showcase their location Up sell products/services Cost Effective

  12. Localised Marketing Works! Free to use Better informed so easier to tour and explore More aware of choices, consequently will spend more in local area

  13. An example of “Apps” that work for Small Businesses in Ireland

  14. IHF Conference 2011 • The app presents • information on each of the exhibitors • their location at the conference venue • details of workshops • timetable of events and presentations and • details on what the venue, the Slieve Russell Hotel and Country Club has to offer. Benefits Constant Contact with delegates Up to date information Prolonged event – app was downloaded months before conference

  15. The d Hotel • Reviewed and voted 2nd in the ‘New and Noteworthy’ travel section from Apple. • The app highlights all the facilities the d hotel has to offer, it also includes rich content on the local area. Crammed with features: • View and book special offers. • Watch videos. • Integration with Facebook and Twitter. • Take photos and send to your friends. • Downloads: Ireland, UK, Italy, Austria, Germany, Finland, Turkey, Saudi Arabia, USA, Japan, Indonesia, North Korea, Australia, Algeria

  16. Explore Wicklow • Reviewed and voted 1st in the ‘New and Noteworthy’ travel section from Apple. • The aim was to devise an app that is much more that a guidebook, which tend to be more targeted to overseas visitors. We wanted the app to be used by everyone as a definitive guide to Wicklow. • User-friendly - categorised into See, Do, Eat, Sleep, Shop and Other. • Location Routing & Directions • Take photos and send to your friends. • Downloads: Ireland, UK, Italy, Germany, Finland, France, Taiwan, Russia, China, United States, Canada, Australia. • Retention Rate: 100%

  17. Explore Wicklow Navigation Tool Bar Take a photo Call you directly Map, Direct, Route Make you a favourite

  18. Hurray!! I finally have an app! How do you promote it?

  19. Everywhere!

  20. Your Website Social Media Use the Apple and Android App Badges on your website. These recognised logos will spark “App Lovers” to download immediately! Promote your app through your Facebook and Twitter pages. Your followers are already interested in your brand so they will adopt the app! Make a video of how your app works. A picture speaks a thousand words and a video speaks a million! Don’t use Social Media? Start Now!!

  21. QR Codes Like a barcode, a QR code is scanned through the a QR reader on the phone. This will let the user download the app immediately! CityNorth Hotel used a QR code to promote their app in a bus stop shelter in Gormanstown. They also put QR codes in their restrooms for visitors of the guests to download!!!

  22. Forget Your Troubles… C'mon Get "Appy"!

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