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Exploring Policy Approaches: Channel, Content, and Audience Dynamics in Communication

This analysis examines the complex interplay between various policy approaches in communication, specifically focusing on the relationship between channel and content, audience access, and speaker access. It delves into how these factors support diversity, ensure political independence, and are influenced by techno-economic characteristics of different media. Key inquiries include the nature of scarcity in resources, the presence of natural monopolies, and the implications of electronic technology on communication dynamics. The study also outlines the respective roles of public and private sectors in shaping communication policy, exploring critical communication policy questions.

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Exploring Policy Approaches: Channel, Content, and Audience Dynamics in Communication

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Presentation Transcript

  1. Comparing Policy Approaches

  2. Relationship between channel and content • audience access • speaker access • support diversity • political independence

  3. Techno-economic characteristics of medium • what is scarce? • what has natural monopoly characteristics? • who gets paid to provide what to whom? • Does electronic technology change that?

  4. Respective roles for public and private sector • Basic questions about communication policy (Pool p.9) • Policy domain • Resource availability • Organization of access to resources • Limits to the exercise of control • Boundaries

  5. Market vs. Regulation (GK table 1.3)

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