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Qi Junying (Joyce)

Qi Junying (Joyce). Zhao Yijin(Joyce ). Shi Zhouting (Joanna). Lei Yiqian(Leah). History. In 1983, Marble Slab Creamery was open in Houston. In 1986, Marble Slab Creamery became the first ice cream to use a frozen granite slab to blend mix-in toppings into the ice cream. The Design.

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Qi Junying (Joyce)

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  1. Qi Junying (Joyce) Zhao Yijin(Joyce) Shi Zhouting (Joanna) Lei Yiqian(Leah)

  2. History • In 1983, Marble Slab Creamery was open in Houston. • In 1986, Marble Slab Creamery became the first ice cream to use a frozen granite slab to blend mix-in toppings into the ice cream. • The Design. • The Slogan.

  3. Future Outlook in China • People around the world like to eat ice cream. • The Chinese are curious about the new things. • Two competitors. • The Marble Slab Creamery should choose the • appropriate entry strategies.

  4. Competitors • Haagen-Dazs • Dairy Queen Built in 1921 900 shops 50 countries High-grade fresh High-price High-quality Built in 1940 8000shops 25 countries Soft ice cream Product Pricing Franchise

  5. Demographics • The total population is 1.4 billion • Growing rate:0.494% per year

  6. Government • Government type: communist state • Capital: Beijing Physical Infrastructure • Roads: 3,583,715 km • Railways: 77,834 km • Airports: 502

  7. Economics • GDP Growth Rate：9.1% • The per capita GDP: $6,600 • Labor force: 813.5 million

  8. Culture • Peoples’ customs • Culture’s changes • Economics affect the culture

  9. Competitive Nation Russia Advantages • Economic: GDP: $2.11 trillion (2009 est.) Country comparison to the world: 8 • Ice Cream Industry: Production: First half of 2010: 20.439 million tons. Consumption: Compared to 2008, it increased 25% in 2010

  10. Disadvantages • Government: Encourages Russian to eat and support the domestic food industry. • Market environment: Cutthroat competition. • Traditional Concept：Foreign food usually adds chemicals that may be harmful to healthy.

  11. Japan • Advantage • Economic: GDP per capital: $32,700 in 2009 • Success of foreign franchise: HaggenDazs, Wall’s, and Cold Stone Creamery.

  12. Disadvantages • Consumers: Fewer youngsters and more aging of population • Operating Costs: High • Currency: Floating exchange rate

  13. Short-term Assessments • Choose a suitable sponsor company Such as: media companies. • Special offer price “Buy ten get one free” • High quality service and standardization of store design

  14. Long-term Assessments • Select the leading city Subordinate cities • Invested in a huge innovation Innovation in material resources every year • Pitching-in the other retail channels Airport

  15. Conclusion • China is an emerging market • Policy：Bring in and going out • China’s production are gradually appearing and increasing. • Marble Slab Creamery will have a bright future in China.

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