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Developing Marketing Strategies By M.Shariq

Developing Marketing Strategies By M.Shariq. Basic Strategies For Successful Marketing. Moving quickly to satisfy customer needs. Using pricing to differentiate the product/service. Paying attention to packaging. Building customer loyalty. Offering samples and demonstrations.

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Developing Marketing Strategies By M.Shariq

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  1. Developing Marketing StrategiesByM.Shariq

  2. Basic Strategies For Successful Marketing • Moving quickly to satisfy customer needs. • Using pricing to differentiate the product/service. • Paying attention to packaging. • Building customer loyalty. • Offering samples and demonstrations. • Educating customers.

  3. Marketing Concept • The Marketing Concept involves giving special consideration to the Needs, Desire, and Wishes of present and prospective customers.

  4. Customer Satisfaction Total Company Effort The Marketing Concept Profit The Marketing Concept

  5. Simple Trade Era Production Era Focus: Sell Surplus Sales Era Focus: Increase Supply Marketing Department Era Focus: Beat Competition Marketing Company Era Focus : Coordinate and Control Long-Run Customer Satisfaction Focus : Marketing’s Changing Role

  6. Personal Needs Social Needs Safety Needs Physiological Needs Customer’s Needs

  7. Psychological Variables Social Influence Purchase Situation Motivation Perception Learning Attitude Personality/Lifestyle Family Social Class Reference Groups Culture Purchase Reason Time Surroundings Types of Customer’s Behavior 6-3

  8. Manufacturers Farms, mines, etc. Producers Financial Institutions Other providers Wholesalers Middlemen All business and organizational customers Retailers Federal Governments State and Local National Nonprofits Local Different Types of Customers

  9. Market Introduction Market Growth Market Maturity Sales Decline Total Industry Sales + Total Industry Profit Time – The Product Life Cycle

  10. TEST MARKETING • SIMULATES THE CONDITIONS UNDER WHICH A PRODUCT IS TO BE MARKETED • PRIMARY RESEARCH: • Ask your customers what to ask. • Be sure the answer will tell you what to do • Use a combination of different types of questions . • Develop a user friendly design • Avoid asking customers to rank lengthy lists of items • Address only one issue in each question.

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