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Marketing concept - PowerPoint PPT Presentation


Unit 1.01 Questions and Answers

Unit 1.01 Questions and Answers

Unit 1.01 Questions and Answers. 36. What does applying the customer-orientation element of the marketing concept enable the business to do?. A. Offer products that consumers want to buy B. Persuade customers to buy its products C. Provide more products than consumers need

By adamdaniel
(100 views)

Chapter 1

Chapter 1

Chapter 1. Defining Marketing for the Twenty-First Century. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand the new economy. Learn the tasks of marketing. Become familiar with the major concepts and tools of marketing.

By johana
(180 views)

Personal Selling

Personal Selling

Personal Selling. Chapter 17 “Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships”. The questions. Marketing Concept: 1/3 of the class missed What is a product? About 5% missed. Personal Selling.

By ceana
(320 views)

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Objectives. Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. Objectives.

By kort
(291 views)

Introduction to Business

Introduction to Business

Introduction to Business. Marketing Function. Module Learning Outcomes. Explain the key components of marketing function 13.1: Explain the role of customers in marketing 13.2: Explain the role of segmentation and targeting in marketing 13.3: Explain the marketing mix. Role of Customers.

By camden
(126 views)

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Learning Goals. Define marketing and the marketing process. Explain the importance of understanding customers and identify the five core marketplace concepts

By azuka
(299 views)

Introduction to Marketing

Introduction to Marketing

Introduction to Marketing. University of Chicago Marketing Management. Company Orientations Towards the Marketplace. The Marketing Concept. A Customer Orientation. Backed By Integrated Marketing. Aimed at Generating Customer Satisfaction and Repurchase As The Key To

By reuben
(248 views)

Consumer behavior

Consumer behavior

The nice presentation

By SunnyPakistani
(97 views)

Principles of Marketing

Principles of Marketing

Principles of Marketing. Father of Marketing – Philip Kotler. UNIT – I Meaning and definition of market and marketing Importance of marketing Marketing and selling Modern marketing concept Global Marketing E-marketing Tele marketing Marketing Ethics

By zaynah
(245 views)

Marketing Basics

Marketing Basics

Marketing Basics. Essential Question? How can I satisfy Customers?. Marketing . Process of developing, promoting, and distributing products or services to SATISFY customers needs and wants . Marketing is a part of Business. Marketing concept . Satisfy customers . Vs. business goal -.

By oke
(173 views)

“NEW ISSUES IN MARKETING”

“NEW ISSUES IN MARKETING”

“NEW ISSUES IN MARKETING”. "Progress is possible, No one can stop it, but obstacle is there, we have to face it.“ - Amartya Sen. GLOBALISATION. NEW ISSUES IN MARKETING. LEGAL ISSUES. CONSUMERISM. GREEN MARKETING. “GREEN MARKETING”.

By salome
(1597 views)

Marketing!

Marketing!

Marketing!. What’s it all about?. Marketing. “The process of planning, pricing, promoting, selling and distributing ideas, goods, and services to create exchanges that satisfy consumers.”. It is a process. It involves. . . Planning

By bailey
(137 views)

Pendahuluan

Pendahuluan

Pendahuluan . Tujuan Instruksional Khusus :. Mahasiswa mampu menjelaskan pemasaran Mahasiswa mampu menjelaskan proses pertukaran dan konsep pemasaran Mahasiswa mampu menjelaskan pemahaman proses manajemen pemasaran secara utuh. Definisi Pemasaran.

By eavan
(214 views)

Chapter 1

Chapter 1

Chapter 1. The Purpose of Marketing Research. What Is Marketing?. 1-2 What Is Marketing? (cont.). independent variables inputs includes: situational factors marketing courses of action to steer the market dependent variables outputs, phenomena one seeks to explain includes:

By berke
(95 views)

By torgny
(102 views)

Chapter 1

Chapter 1

Chapter 1. Marketing in the Twenty-first Century. Marketing Management Tenth Edition Philip Kotler. Objectives. Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges. Course/Text Organization.

By tiana
(178 views)

Class Two Assignments

Class Two Assignments

Week 2 Assignment 1. As a group choose one of the following three questions to answer. Take five minutes to answer the question giving as much detail as possible. The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process?

By walden
(96 views)

Marketing: Creating and Capturing Customer Value

Marketing: Creating and Capturing Customer Value

Marketing: Creating and Capturing Customer Value. Chapter: 1. What is Marketing. Marketing is managing profitable customer relationships Goal is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction

By gyala
(218 views)

Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value

Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value

Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value. A Change in Marketing & Its Importance. Firms are “returning to marketing” Change and Instability in Marketplace Technology Economy Social interests Shift in Marketing’s “Focus” & “Performers”

By whitney
(1256 views)

KENT 31 BAD 67051 Marketing Management

KENT 31 BAD 67051 Marketing Management

KENT 31 BAD 67051 Marketing Management. Lecture 1 Marketing Management Thinking, Decision Making, & Positioning. Marketing Defined.

By jarah
(82 views)

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