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Marketing Basics

Marketing Basics

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Marketing Basics

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  1. MarketingBasics Essential Question? How can I satisfy Customers? Marketing Basics - How can I satisfy customers?

  2. Marketing Process of developing, promoting, and distributing products or services to SATISFY customers needs and wants Marketing Basics - How can I satisfy customers?

  3. Marketing is a part of Business Marketing Basics - How can I satisfy customers?

  4. Marketing concept • Satisfy customers Marketing Basics - How can I satisfy customers?

  5. Vs. business goal - Make a profit Marketing Basics - How can I satisfy customers?

  6. Repeat 4 times • The marketing concept is to • SATISFY CUSTOMERS Marketing Basics - How can I satisfy customers?

  7. Satisfy CustomersThink Pair Share • On your own, describe what it means for a customer to be satisfied • Discuss your description with a partner • Share with the class Marketing Basics - How can I satisfy customers?

  8. 1. On your own – describe what it means for a customer to be satisfied: 2. discuss your description with a partner 3. Share with the class Marketing Basics - How can I satisfy customers?

  9. Marketing Basics - How can I satisfy customers?

  10. Customer vs. ConsumerThink - Share • On your own, think of an example of a customer who is also a consumer: 2. Be prepared to share with the class Marketing Basics - How can I satisfy customers?

  11. industrial • Makes products to resell to consumers Marketing Basics - How can I satisfy customers?

  12. Marketing Basics - How can I satisfy customers?

  13. Class VoteGood or Service? • Laptop Computer • Car • Cell Phone • College education • Airplane flight Marketing Basics - How can I satisfy customers?

  14. Goods & ServicesThink - Share • On your own, think of an example of a company who sells both goods and services: • Be prepared to share with the class Marketing Basics - How can I satisfy customers?

  15. Marketing Basics - How can I satisfy customers?

  16. Class Vote: Mass Marketing or Market Segmentation • Orbit Gum • McDonalds • Aquafresh Toothpaste • Dick’s Sporting Goods • WalMART • Gamestop Marketing Basics - How can I satisfy customers?

  17. Alike and Different • On your own, describe yourself in the following categories: • Age, gender, ethnicity, hobbies, music style • Create a list of 10 of your favorite products • With a partner create a T chart comparing how you are alike & how you are different • Create a list of 5 products that you both like and could be “mass marketed” to you. Marketing Basics - How can I satisfy customers?

  18. Alike & Different: • On your own, describe yourself in the following categories: • Age: • Gender: • Ethnicity: • Hobbies: • Music Style: Marketing Basics - How can I satisfy customers?

  19. Alike & Different cont. • Create a list of your 10 favorite products: Marketing Basics - How can I satisfy customers?

  20. Alike & Different cont. • With a partner, create the T chart below comparing how you are alike and different: Marketing Basics - How can I satisfy customers?

  21. Alike & Different cont. • Create a list of 5 products you both like & could be “mass marketed” to both of you Marketing Basics - How can I satisfy customers?

  22. Target Market • Focus all marketing decisions on a specific market of customers Marketing Basics - How can I satisfy customers?

  23. Target Market Pair Share • With a partner, discuss - • Who do you think the target market is for following companies? • Food Lion • Harris Teeter • Game Stop • Best Buy • Taco Bell • McDonalds • What clues can we find to help us? Marketing Basics - How can I satisfy customers?

  24. Marketing Mix – 4 P’s Marketing Basics - How can I satisfy customers?

  25. Repeat 4 times • Product • Price • Place • Promotion Marketing Basics - How can I satisfy customers?

  26. Positioning • Get people to think of a product in a certain way • ex. Axe body spray – cool, attractive • Ex. Raplh Lauren - scholastic Marketing Basics - How can I satisfy customers?

  27. Positioning Pair Share Discuss with a partner: • How is Gatorade trying to position this product? • What clues can you find? Marketing Basics - How can I satisfy customers? Buehrl

  28. Positioning Pair Share Discuss with a partner: • How is Dentine Ice trying to position this product? • What clues can you find? Marketing Basics - How can I satisfy customers? Buehrl

  29. Needs Basic necessities food, clothing, shelter Wants Things people desire, such as Gatorade (rather than just water) Marketing Basics - How can I satisfy customers?

  30. Levels of NeedsPair Share • With a partner come up with 2-3 products that meet the needs of each level of the pyramid Marketing Basics - How can I satisfy customers?

  31. Levels of Needs cont. With a partner, come up with 2-3 products that meet the needs of each level of the pyramid: Self actualization – Esteem – Love/Belonging – Safety – Physiological - Marketing Basics - How can I satisfy customers?

  32. Marketing Basics - How can I satisfy customers?

  33. Rational or Emotional? Marketing Basics - How can I satisfy customers?

  34. Rational or Emotional? Marketing Basics - How can I satisfy customers?

  35. Rational or Emotional? Marketing Basics - How can I satisfy customers?

  36. Rational or Emotional? Marketing Basics - How can I satisfy customers?

  37. Rational or Emotional? Marketing Basics - How can I satisfy customers?

  38. Marketing Basics - How can I satisfy customers?

  39. Review ofCompetencies& EssentialQuestions Marketing Basics - How can I satisfy customers?

  40. Identify the components of the marketing mix • P • P • P • P Marketing Basics - How can I satisfy customers?

  41. Describe the marketing concept • S • C Marketing Basics - How can I satisfy customers?

  42. Explain the concept of target marketing Marketing Basics - How can I satisfy customers?

  43. ESSENTIAL QUESTIONHow can I satisfy customers? TARGET MARKET – know who they are, make decisions based on them Marketing Mix/4 P’s: • Product – quality products • Price – low price/value • Promotion – show them products they need & want • Place - convenient Marketing Basics - How can I satisfy customers?