
MARKETING BASICS Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006
Product • Product Life Cycle • New Product Development • Adoption and Diffusion • The Product Portfolio
Price • Core Price • Transaction Support
Promotion • Mass Selling • Personal Selling • Sales Promotion
Place • Move Element • Store Element • Transaction Point • Order Processing
4 + 2 Ps • Political Power • Public Awareness
Copies of this presentation and the handout can be found at:http://www.ORLD618.info