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MARKETING BASICS

MARKETING BASICS

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MARKETING BASICS

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  1. MARKETING BASICS Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006

  2. MARKETING

  3. The Marketing Mix

  4. Product • Product Life Cycle • New Product Development • Adoption and Diffusion • The Product Portfolio

  5. Price • Core Price • Transaction Support

  6. Promotion • Mass Selling • Personal Selling • Sales Promotion

  7. Place • Move Element • Store Element • Transaction Point • Order Processing

  8. 4 + 2 Ps • Political Power • Public Awareness

  9. Segmentation

  10. Buyer Behavior

  11. Planning, Control, and Evaluation

  12. Market Research

  13. Copies of this presentation and the handout can be found at:http://www.ORLD618.info