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Corporate Social Responsibility. Presented by: Ali Usman. Learning Objectives. What is Corporate Social Responsibility Different dimensions Benefits of C.S.R Mobilink Foundation. Corporate social responsibility.
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Corporate Social Responsibility Presented by: Ali Usman
Learning Objectives • What is Corporate Social Responsibility • Different dimensions • Benefits of C.S.R • Mobilink Foundation
Corporate social responsibility • an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact • includes legal, ethical, economic and dimensions
Legal Dimension… • Refers to obeying governmental laws and regulations • Civil law: rights & duties of individuals and organizations • Criminal law: prohibits specific actions and imposes fines and/or imprisonment as punishment for breaking the law
Ethical Dimension... • Behaviors and activities that are expected or prohibited by organizational members, the community, and society (not codified into law) • Standards, norms, or expectations that reflect the concern of major stakeholders
Economic Responsibilities • How resources for the production of goods and services are distributed within the social system • Do you think consumers favor socially responsible companies or are they most enamored with companies that maximize profits?
Benefits of C.S.R • Improve public opinion. • Improve customer relations. • Help attract/retain talent.
Examples • British Petroleum- “Beyond Petroleum” • U.K government- Higher U.K road tax for higher emission vehicles
Mobilink Foundation • Improving primary education in Pakistan • Reducing illiteracy • Vocational training • Supporting underprivileged talents in attaining scholarships • Improving health access in Pakistan • Research within education and health for social development
Key Milestones October 2005: Mobilink Earthquake Relief: Rs. 5 million was raisedthrough SMS donations with the company also donatingRs. 5 million. Chairman Orascom Telecom, NaguibSawiris further supported this cause with US$ 1 million.
June 2006 Mobilink helped establish the Plasmapheresis ward in collaboration with the Pakistan Myasthenia Welfare Organization (PMWO) at Pakistan Institute of Management Sciences (PIMS) hospital. This ward is completely funded by Mobilink.
November 2006 Mobilink donated Rs. 20 million to The Citizens Foundation (TCF) to set up two schools; a primary school in Nathoki, Lahore and a secondary school in Taiser Town, Karachi.
Ongoing Charity and community initiatives with The Citizens Foundation, Roshni Homes Trust, Zindagi Trust, Shaukat Khanum Memorial Trust, Layton Rahmatullah Benevolent Trust (LRBT), Lahore Businessmen Association for the Rehabilitation of Disabled (LABARD), Al-Shifa Eye Trust and others.
Health • PIMS PMWO Plasmapheresis Support
Disaster Relief Rebuilding Chamman Kotli Village • The rehabilitation includes construction of 172 houses, providing infrastructure • Water supply system to the residents of the village
Sports • Mobilink Hunt for Heroes • Renovation of Cricket Grounds • Support for Disabled Sportsmen
Tributes to the Legends • Fareeda Khanum- Hum Bolain Azaadi Ki Zuban • Mehdi Hassan- Yeh Watan Tumhara Hai • Noor Jehan- Aey Watan Kay Sajeelay Jawaano
Employees Commitmentto the Community • 300 Devoted Volunteers and growing • 250 Dedicated Volunteering Hours nationwide each month • Monthly Donation through voluntary salary deductions and sale of waste paper • Activities designed to empower volunteers: Volunteer Trainings/ Seminars, Volunteer Team Leads/ Project Leads, Lunch with the President & “Volunteer of the Month” Certification