Consuming Kids: the commercialization of childhood - PowerPoint PPT Presentation

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Consuming Kids: the commercialization of childhood

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  1. Consuming Kids: the commercialization of childhood

  2. Marketing: processes and techniques used to promote and sell products. • Regulate: to make rules to control something. • Deregulate: to remove governmental controls. • Brand Loyalty: tendency of consumers to always buy the same brand. • Materialism: valuing possessions and money over all aspects of one’s life.

  3. Commercialism: excessive emphasis on profit. • Age Compression: marketing of items for older children and adults to young children. • Micro-targeting: strategies used to track and analyze specific consumers. • Product Placement: inclusion of a product in a TV program, film, or video game.