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Effectiveness, Diversity and the Millennial Student

In this presentation, Kevin J. Manning, Ph.D., explores the unique characteristics of Millennial students and the effectiveness of educational marketing strategies geared towards them. The discussion emphasizes the importance of understanding diverse student needs to successfully attract resources, develop fitting programs, and promote cooperation among stakeholders. Drawing on data and insights, the presentation highlights how institutions must adapt to thrive in a competitive landscape while addressing the values and expectations of today's students.

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Effectiveness, Diversity and the Millennial Student

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  1. Effectiveness, Diversity and the Millennial Student Presented by Kevin J. Manning, Ph.D. President Stevenson University January 8, 2009

  2. Marketing is a central activity of modern institutions, growing out of their quest to effectively serve some area of human need. To survive and succeed, institutions must know their markets; attract sufficient resources; convert these resources into appropriate programs, services, and ideas; and effectively distribute them to various consuming publics. These tasks are carried on in a framework of voluntary action by all the parties. The modern institution relies mainly on offering and exchanging values with different parties to elicit their cooperation and thus to achieve the institution’s goals. Strategic Marketing for Educational Institutions, Philip Kotler and Karen Fox, 1985

  3. Full-Time Undergraduate Commuter Students Vs. Total Full-Time Undergraduate Students Fall 2003 – Fall 2008 Source: Frozen Student Files

  4. Millennial Childhood Location in History Millennials Rising. Neil Howe and William Strauss, 2000

  5. Millennial Childhood Location in History Millennials Rising. Neil Howe and William Strauss, 2000

  6. Millennial Childhood Location in History Millennials Rising. Neil Howe and William Strauss, 2000

  7. Generational Comparison When Generations Collide, Lynne Lancaster and David Stillman

  8. Clash Point Around Rewards When Generations Collide, Lynne Lancaster and David Stillman

  9. Clash Point Around Balance When Generations Collide, Lynne Lancaster and David Stillman

  10. Clash Point Around Feedback When Generations Collide, Lynne Lancaster and David Stillman

  11. Clash Point on Training When Generations Collide, Lynne Lancaster and David Stillman

  12. Millennials are Sheltered • They expect to be kept safe • Wellbeing of children dominates legislation Presentation by American Student Assistance, www.amsa.com

  13. Millennials are Confident • Bayer/ Gallop “Facts of Science” Survey • 86% believe someone in their generation will be the next Bill Gates • 60% believe they personally know that person • 25% believe that they are that person • 1999 Public Agenda/ Horatio Alger Survey • 90% of teens are personally happy and excited about their future Presentation by American Student Assistance, www.amsa.com

  14. Millennials are Team Oriented • Team Sports • Team Learning/ Presentations • Team Grading • Connected by: • Cell Phones • Internet/ Chat Rooms • “Just Do It” becomes “Let’s Do It” Presentation by American Student Assistance, www.amsa.com

  15. 1997-2015 National Center for Education Statistics, 2008 Stamats, Inc. -10

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