Creating Business Value with MicrosoftMicrosoft Partnership with ArborIntelligent Systems for Industrial Verticals Daniel Li OEM Embedded Devices Microsoft Corporation
Agenda • Our Vision and Market Opportunities • Microsoft Partnership with Arbor • Why Microsoft Creates Value to Arbor • Our Next Steps with Arbor ….
Market Transformation • Embedded systems are getting Smarter • Migrating from fixed function and disconnected devices to billions of intelligent systems (IS) • IS will account for more than one-third of volume of embedded systems by 2015 • IS volume larger than PCs, Mobile Phones, Servers, and Tablets combined • What defines an intelligent system? • The next era of computing *Does not include PCs and Mobile Phones
Windows Embedded Partner Of the Year Arbor is awarded due to its best in class design and service efforts to OEMs and ISVs and provide them the best medical devices to carry Windows Embedded platform. It also highlights Arbor technical depth and resources in supporting Windows Embedded platform for the worldwide ecosystem. General Manager, Kevin Dallas, Windows Embedded Business Eric Lee, President, Arbor General Manager, Pascal Martin, Worldwide OEM Embedded Sales
Microsoft Worldwide Showcase - Healthcare Worldwide Device Showcase by Microsoft Corporate VP Steve Guggenheimer … 2011 Microsoft Worldwide Partner Conference –Arbor Medical Time: 2:20:40 – 2:21:35 http://digitalwpc.com/Videos/VisionKeynoteVideos/2/SteveGuggenheimer#fbid=8dqfZLDcgFd Computex 2011 Keynote - Arbor Medical Time: 00:22:48 to 00:23:13 http://www.microsoft.com/presspass/exec/Guggenheimer/06-01-2011COMPUTEX2011.mspx
The Internet of Things Intelligent Systems Windows Embedded
Intelligent Systems An intelligent system enables data to flow across an enterprise infrastructure, spanning the devices where valuable data is gathered from employees and customers, to the back-end systems where that data can be translated into insights and action
Data Is the New Currency Device Update Business Values Store Data Analytics &BI Collect Data Embedded Device Enterprise Back-End Application Launch Connectivity Business Data 2 1 3 Business Decisions Device Management 5 4
How to Make Intelligent Systems Real Intelligent Systems Big Data Device Evolution The Internet of Things
Hardware Windows NUI Connectivity Cloud Apps Intelligent Systems Elements
Corporate Commitment Media & Entertainment Location and Search Productivity Gaming Communications & Social Applications & Cloud Services Tools & Frameworks PARTNER INNOVATION Operating Systems PARTNER INNOVATION
Key Value Points of Licensing Windows Embedded • Channel and SI Franchise Development • Windows Embedded platform help OEMs to recruit and retain channel and SI to grow the business volume • Customer Retention • Unique imaging and embedded features to reduce OEM churn rate and increase switching cost • Streamlined Manufacturing Processes • From OA (OEM Activation) to single key activation • International Language Support • Direct support of over 30+ languages • Ability to develop an international business accounts • Financial Values to OEMs • Increase top line and bottom lines
Operating Systems • Enterprise v.Next • RTM (Windows 8 Desktop + 1Q) • Standard v.Next • TAP, CTP (Q1CY12), GA (Windows 8 Desktop + 3Qs) • Compact 7 Update • Q4CY11 • Compact v.Next • TAP , GA (2HCY12) Hardware Windows NUI Connectivity Cloud Apps NUI Technologies • Touch, Gesture, Speech, Sensor Platform • Integrated into platform offerings Windows Embedded Partner • Arbor to become Worldwide Silver Partner 1Q • Gold partner preparation on going Intelligent Systems Elements
Shared Vision and Our Next Steps with Arbor • New Product and Solution • Windows 8 • Kinect based medical kiosks and terminals • Cloud based intelligent system – Windows Azure • Windows Embedded Partnership • Silver level and moving toward expanded partnership • Sales and Technical Readiness • A series Microsoft prepared sales tool and trainings for Arbor and Arbor’s partners.