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Introducing our latest product positioned at the intersection of style and functionality, crafted with high-quality polycarbonate known for its superior impact resistance and lightweight nature. Our eye wear features scratch-resistant coatings and built-in UV protection, making it an ideal choice for modern users. Targeting college students and business professionals, our marketing strategy includes geographic and behavioral segmentation, focusing on suburban areas and lifestyle settings like malls and cinemas. Experience unmatched usability and comfort through our innovative designs.
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Thunderbolt MARKETING MANAGEMENT SAILE 4 NAMRATA 15 ANTARA 24 JENIKA 29 PRIYANKA 43 RASIKA 45
Na FASTTRACK na IDEE aapke saamne pesh karte hai HD… OUR LOGO
FEASIBILITY Available in three out of five shops Legal Operational Reliability , maintainability , supportability , Usability ,affordability. Economic Scheduling
TECHNOLOGY Material : Polycarbonate Characteristics: Strongest material for impact resistance. Lightweight compared to trivex , plastic and glass. Can be coated for scratch resistance. Have built-in UV radiation protection.
Regular plastic • Thicker • Not shatter-proof • better optically (higher Abbe value) • Polycarb • Thinner • Shatterproof • lower optical quality What is the difference between plastic and polycarbonate?
Weight • Features • Humanizing design to make users feel more comfortable. • High quality environmental materials. • Durable for long time. Classic TEMPLES
Material - MOLYEBDENUM Audibility - the quietest sound a young human with undamaged hearing can detect at 1,000 Hz . Micro “ALARM”
SEGMENTATION Geographical segmentation Behavioral segmentation Segmentation by occasions
TARGET MARKET Expect to enter market gradually Suburban areas Age group College students Business class
POSITIONING Opto-clinic. Eye caring hospitals. Malls. During the intervals in the cinema theatres.