Using Adobe InDesign ®

1. Using Adobe InDesign® Session Two Newsletter Workshop By Steve Sloan

2. Class Format • Presentation • Review of InDesign concepts • Introduction of newsletter elements • Information about InDesign resources • Hands-on • Doing a Newsletter • Samples and Examples • ACTC Newsletter • Books and DVD to look at

3. Session goals • Give attendees experience putting a newsletter together • Introduce practical concepts and considerations of publication of a newsletter • Help attendees gain a more in-depth understanding of Adobe InDesign

4. The program • This will be available for download • PDF(s), PowerPoint, Audio Version, Podcast • Temporary URL:www.edupodder.com/sessions • Sign Up Sheet • Please be sure you are signed up! • Handout(s) • Evaluation • Let us know how I did!

5. Review • DTP software is precise • DTP software aggregates! • Content from other programs • Quality control

6. Review (Continued) • Desktop Publishing (DTP) uses own measurement system and printing trades language • Points and picas • 6 picas = 1 inch12 points = 1 pica • DTP terms • serifs, leading, kearning • The “Zen” of desktop publishing: • Digital preparation of pages for press quality

7. Review (Continued) • Print: • Laser printing • 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs) • Electronic pre-press • Professional service bureaus, 1200+ dpi, and large press runs for bigger jobs • Prepare “camera ready” output • Produce “color separations” (for color) • Version management and other work flow considerations

8. Review (Continued) • Electronic Output • PDF® is the standard • Cross platform • Printable • Editable • Deployable on-line • Importable into other software • XML • eBooks

9. Review (Continued) • In Design is palette based • DTP Introduces own terms • Strokes and fills • Palette based interface • Palettes are a strongly followed Adobe UI concept • There are many palettes • View menu controls their appearance • “Tiny arrows” indicate hidden tools • “Flyout” menus • Palettes dock, join, separate and can be disconnected

10. Review (Continued)

11. Review (Continued) • Palettes help you get work done • Controlled with Window menu • Have keyboard shortcuts • Palette Management • Can pull apart from groups • Dock into side tabs (new with CS) • Click+Hold+Drag on palette tab • Hover over side area on right • Release when see vertical bar • Click tab to open • Return to group, or group palettes together as you wish

12. Columns and Guides (Cont.) • Rulers • Help you measure objects on page • Drag guides from them • Object alignment • Click+Hold+Drag from inside ruler area • Can move anywhere on page • Works same with left ruler • Do not print • “View>Snap to guide” enables alignment • If move object close, it snaps to guide

13. Elements of a newsletter • Costs • Materials • Consumables • Paper, Film, Supplies • Hardware • Computer(s), Printers, Camera • People • Creatives • Writers, editors, photographers, artists, etc. • Owners/Mangers

14. Elements of a newsletter • Mission • Know your mission and be true to it! • Journalism, advocacy, public relations, etc. • Money • Make your backers look good • Watch the bottom line • Trust • Always keep your reputation in mind

15. Elements of a newsletter • Circulation • Have a dependable distribution system • Typical model is “push” but can be “pull” • Design has to take circulation into account • Does it need “curb appeal?” • Does it need a mailer? • Do you have folks to meet distribution and addressing needs? • Make it a social event • If you feed them they will come

16. Make it fun!

17. Elements of a newsletter • Flag • Establishes brand • Is a visual identity element of the publication • Powerful “look and feel” element • Date • Should reflect frequency of publication • Less than a month a date • Otherwise month, month range, season, semester, year

18. Elements of a newsletter • Staff list • Especially important if using volunteers! • Peer recognition • Appreciation • Citation • Physical Address • Establishes physical presence • Affiliation • Accountability • Credibility

19. Elements of a newsletter • Give credit • Recognition critical! • Gives creatives a sense of accomplishment • I did this! • May be their only payment • Use different type styles to set by-line apart from content

20. Optional newsletter elements • Advertising • Have to know your costs to determine rates • Getting advertising itself costs • Dealing with money • Reporting • Editorial control • Accountability • Know your goals • Cover costs? • Turn profit?

21. Optional newsletter elements • Distribution elements • Mailer • Postal notices • Disclaimers

22. Do excercise

23. Continuing on with ID • User Group Meetings • SF Bay Area IDUG • Meets bi-monthly • http://www.indesignusergroup.com • You can’t be an expert without putting in the time!

24. Continuing on with ID (Cont.) • Books • Deke McClelland (2004). Adobe InDesign CS One-on-one. Sebastapol: Deke Press/O’Reilly • Adobe, Classroom-in-a-book, (2004) Berkeley: Adobe Press/Peachpit Press

25. Continuing on with ID (Cont.) • Computer Based Training (CBT) • Total Training Series • Atomic Learning • Classes $$$$$ • Just Do It! • Use it • Teach it • Support it

26. InDesign References • The Book! • Kvern, O. M., & Blatner, D. (2004). Real World Indesign CS. Berkeley: Peachpit Press • Adobe web site • User to user forums • SF Bay Area IDUG • Meets bi-monthly

27. InDesign Excercise • Please be sure you have handout • USE ID!!! • Using the tool the only way to learn it • Consider taking on a project • Put in the time! (Volunteer?) • I hope you enjoyed this session • If you did not sign in, please do so • Please don’t forget the comment pages

28. The End Steve.sloan@sjsu.edu (408) 924-2374