Outline • What is Marketing? • What do you Study? • Why Study Marketing at Strathclyde? • Learning Experience • Employability and Career • Entry Requirements
What is Marketing? Reaching and serving customers with products/services that meet their requirements better than competitors, whilst also advancing the interests of the organisation and the society.
BA International Business Marketing Marketing in Another Programme Masters International Business and Modern Language Marketing & Modern Language
Reputation Recognition Why Study Marketing at Strathclyde? The Department of Marketing at Strathclyde is recognised internationally as one of the first and best places to study marketing The Chartered Institute of Marketing, the Market Research Society, the Academy of Marketing and others recognise and appreciate the quality of our programmes [and students] Flexibility International Links Large range of classes and options to select from – customise your degree to your specific requirements Well established connections [and opportunity to study] in USA, Canada, Australia, Hong Kong, Europe
Learning Experience • Lectures and Tutorials • Guest Lectures / Company Visits • Web – Based Virtual Learning Environment • Group Work / Presentations/ Report Writing • International Study Exchanges
Strathclyde Marketing Students Targeted by: Employability Recent Strathclyde Marketing Graduates Employed at: