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Magic Hungary Conference 2012

Magic Hungary Conference 2012. Udi Ertel VP Sales and Distribution. Agenda. About Magic – 30 years of growth New Branding. About Magic 30 years of growth. Corporate Overview. Over 2,500 partners Thousands of global customers Millions of installations worldwide Members of Asseco Group.

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Magic Hungary Conference 2012

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  1. Magic Hungary Conference 2012 Udi Ertel VP Sales and Distribution

  2. Agenda • About Magic – 30 years of growth • New Branding

  3. About Magic30 years of growth

  4. Corporate Overview • Over 2,500 partners • Thousands of global customers • Millions of installations worldwide • Members of Asseco Group • Established in 1983 • Publicly traded (NASDAQ, TASE) • Multinational: • 14 offices worldwide • Presence in over 50 countries • 980 employees

  5. Asseco Group

  6. Asseco Group

  7. Asseco Group

  8. Global Market Presence 14Regional Sales Offices, 3 Global R&D Centers, 977Employees 14 Regional sales offices 3 Global R&D Centers 977 Employees Japan 34 North America 613 Europe & UK 80 Israel 147 India 63 South Africa 40 Regional Sales Office Global R&D Center

  9. Financial Results REVENUES OPERATING PROFIT

  10. Magic 30 years timeline

  11. New Branding

  12. Objectives • Clearly highlight what makes us unique • Become relevant in new markets of Mobile and Cloud • Attract new customers and the next generation of developers • Energize the organization • Grow bigger and faster

  13. Values Drive the Tone of Voice and Style • Smart • fresh, “out-of-the-box”, unexpected • Forward-looking • inspiring, sense of wonder, admiration • Determined • bold, passionate, energetic, confident • Open • collaborative, accessible, friendly

  14. Positioning Magic accelerates business performance with smarter, future-proof technology and close customer collaboration

  15. NEW BRAND ARCHITECTURE

  16. 30 Years of ‘Creative’ Naming Strategy

  17. Masterbrand Model : a One Stack Approach

  18. New Product Naming Convention

  19. Product Versions and Releases • No more distinction between major and minor versions • No more Service Packs, only releases • Continue to release hot fixes between versions

  20. Branding in Action-June 2012

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