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2012 Colorado Dwarf Cars

2012 Colorado Dwarf Cars. Marketing Plan Prepared by Fred Schneider and Patrick Bernard. TEAM = Together Everyone Achieves More. G row car count! Support the R acer! Make racing E njoyable! A ttract the fans! Be T eam oriented!. Our GREAT Marketing Plan.

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2012 Colorado Dwarf Cars

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  1. 2012 Colorado Dwarf Cars Marketing Plan Prepared by Fred Schneider and Patrick Bernard TEAM = Together Everyone Achieves More

  2. Grow car count! Support the Racer! Make racing Enjoyable! Attract the fans! BeTeam oriented! OurGREATMarketing Plan “Greatness is not a destination; it is a continuous journey that never ends." Brian Tracy

  3. As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others. Audrey Hepburn OurGREATMarketing Plan Grow car count! • Improve the payout • 2012 Sponsors (Chris and Don J.) • Make it desirable for visitors to race with us. • One time free pit pass to racers that have not raced at EP andthat live more than 100 miles from Colorado Springs. Pit pass to be paid by CDC. • Goal – Have the highest car count per race of all classes at EP in 2012.

  4. Perhaps the single most important element in mastering the techniques and tactics of racing is experience. But once you have the fundamentals, acquiring the experience is a matter of time. Greg LeMond OurGREATMarketing Plan Support the Racer! • Driver Development Program • Driver Orientation and Mentoring Program - Fred • Young Driver Development Program - Fred

  5. A life of frustration is inevitable for any coach whose main enjoyment is winning. Chuck Knoll OurGREATMarketing Plan Make racing Enjoyable! • Pot luck on 5/5, 7/4, and 9/8. (Scottie and Marie) • Club member awards program. (Rob) • Constantly communicate to the club member. (All) • Email • Website • Member Forum • Pit Meetings • Club Meetings • Phone

  6. Progress is the attraction that moves humanity. Marcus Garvey OurGREATMarketing Plan Attract the fans! Participate in parades and car shows. (Pete, RJ, and Randy) Produce flyers and fact sheets. (Fred and Patrick) Fans/Kids pull the inversion pill. (Susan Baker) CDC Fantasy Racing League. (Fred) Show a car and hand out flyers at EP on off weekend race dates (6/9, 7/21, and 9/15). (Harry) Participate in the Mechanics Race. (Fred) CDC T-Shirts (Darcy and Jen) Goal – Continue to hear fans say….”The Dwarfs have their act together!”

  7. "Snowflakes are one of nature’s most fragile things, but just look what they can do when they stick together." Vista M. Kelly OurGREATMarketing Plan BeTeam oriented! Participate in the 2012 Colorado Club Cup (All) Help your fellow racer when they are down. (All) Goal – We win the 2012 Colorado Club Cup! Goal – Everyone that breaks in the heat race gets fixed and races in the main.

  8. Yogi Berra – Yogi-isms….. " It ain't over 'til it's over “ " I usually take a two hour nap from one to four“ " It's deja vu all over again“ " When you come to a fork in the road....Take it “ " You can observe a lot by watching “ " The future ain't what it used to be “ " It gets late early out here“ " If the world were perfect, it wouldn't be “ " If the people don't want to come out to the ballpark, nobody's going to stop them “ "I really didn't say everything I said" . OurGREATMarketing Plan Final Thoughts….. We are heading in the right direction, but let’s not rest on our laurels …instead let’s continue to do the little things right and we will thrive! Goal – 30 member cars by end of season.

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