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Persuasive Speech - Salesmanship. Purpose. The purpose of a salesmanship speech is to sell a singularly, legitimate product and may include variations of that product. Products, not services. You must identify the brand. “Services” are not legitimate products.
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Purpose • The purpose of a salesmanship speech is to sell a singularly, legitimate product and may include variations of that product.
Products, not services • You must identify the brand. • “Services” are not legitimate products. • The actual product MUST be displayed and/or demonstrated.
examples • Do you play an instrument, sell one brand over another. • Crackers, chips, gum, ketchup, even water… there are thousands of products in the grocery store! • headphones , wireless speakers • Nike Air Jordan shoes… or any other brand… • Tickle Me Elmo…Legos…Collectible toys • Xbox…Playstation • Pilot G2 Premium Pens
research • You need to explain to the audience how wonderful your product is, how great the company is that created the product, and how the product is superior to competing brands and products. • You will not only be telling us about the product, you will tell us how long it has been around, what other types of this product are available (different sizes, flavors, shapes, etc.)
requirements • Typed, MLA format, outline • You may use one 4x6 notecard • 3-7 minutes
Sales speech outline – The introduction • Attention Getter – Choose a powerful, captivating aspect of your product or describe a scenario in which the product might be needed. This should engage your audience and make them want to listen for more! • Thesis – Briefly tell your audience what product you are presenting and how it will impact their lives. • Preview – List the main points you will address. • Transition Statement – Provide a smooth transition from your introduction into your speech body.
Sales speech outline – The Body • Point #1: Establish need for the product Describe the personal and/or societal need for this product. What problems are addressed through use of the product? (For a cleaning product you may describe the number of bacteria that exist in the average kitchen, for a health food product you may explain the growing problem of obesity, for an entertainment product you might discuss the unhealthy entertainment activities that people participate in). • Transition Statement
Point #2 – An explanation of the product itself Give a brief statement about the company. What is the history of the inventors/manufacturers of your product? How long have they been around? Do they have a well known record of excellence or are they new and innovative? Describe the product in detail – What is it made of? What are its specific uses? How does it overcome the problems identified in Point #1? Does it come in different sizes, colors, flavors, etc.? • Transition Statement
Point #3 – Comparison & call to action Why is your product superior to others on the market? Be specific, name names. Tell your audience where your product can be purchased and how much it costs. Tell your audience to buy the product! • Transition Statement – Provide a smooth transition from your speech body into the conclusion.
conclusion End your sales speech with a strong conclusion. Review – Restate your three main points Emphasize – Highlight the thesis and how it was fulfilled by your product Conclude – Come “Full Circle” by referencing your attention-getter from the introduction
Examples • https://www.youtube.com/watch?v=kp3YWyoRdzY • https://www.youtube.com/watch?v=sEbPomlIMVE
