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Mastering Persuasive Speech: Techniques to Influence Beliefs and Behavior

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Persuasion is the art of influencing beliefs, attitudes, intentions, motivations, or behaviors. This guide explores the strategies for effective persuasive speech, including the use of logic (Logos), personal credibility (Ethos), and emotional appeal (Pathos). Whether convincing your parents to let you attend a concert or persuading customers to buy a vehicle, understanding these elements can enhance your ability to communicate convincingly. Utilize inductive and deductive reasoning, support your claims with evidence, and practice emotional engagement to create impactful speeches.

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Mastering Persuasive Speech: Techniques to Influence Beliefs and Behavior

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  1. Persuasive Speech

  2. Persuasion • Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors. • It is the process aimed at changing a person’s or group’s attitude or behavior towards some event, idea, object, or some other person(s) by using spoken or written words to convey information, feelings, or reasoning.

  3. Persuasion Situations • You want to go to a concert on a school night, so you must convince your parents to let you go. • Car salesmen must persuade customers to buy an extended warranty on a vehicle. • Lawyers convince juries to find individuals guilty or not guilty of crimes.

  4. Appeal to your audience • Logos (logic) • Ethos (personal credibility) • Pathos (emotion)

  5. Logos (logic) • Inductive reasoning • Reason which begins with specifics and moves toward a generalization is inductive.  • Example:  Several clubs have reported difficulty completing their business during lunch period. This proves that lunch periods should be longer. • Example: You have never had problems with your Honda and it’s 15 years old. Your neighbor has a Honda and has not had a problem for the first 50,000 miles. Thus, you reason that Hondas are reliable and good cars.

  6. Inductive examples • If he did his homework (specific), then the whole class has done their homework (general). • My dog is easy to take care of (specific), therefore all dogs must be easy to take care of (general).

  7. Logos (logic) • Deductive reasoning • Reason which starts with a general observation and moves to specifics is deductive. • A=B, B=C, THEN C=A  • Example:  You need to pass Sophomore Language Arts to graduate. You need to write at a high level to pass Sophomore Language Arts. Therefore, you need to write at a high level in order to graduate.

  8. Deductive examples • If the class is going on a fieldtrip (general), then Tom must be going too (specific). • The law says you must wear a helmet when riding a bike (general). Therefore, Jimmy must be wearing a helmet when he rides a bike (specific).

  9. Logos (logic) • Support your reasons with proof. • Facts - can be proven. • Expert opinions or quotations • Definitions - statement of meaning of word or phrase • Statistics - offer scientific support • Examples - powerful illustrations • Anecdote - incident, often based on writer's personal experiences • Present opposition - and give reasons and evidence to prove the opposition wrong

  10. Ethos (personal credibility) • convince your audience that you are fair, honest, and well informed.  They will then trust your values and intentions. Citing your sources will help this area. • Honesty: Your audience is looking for you to have a strong sense of right and wrong. If you have a good reputation with this people are more likely to listen to you. • Competency: Meaning capable of getting the job done. • Energy: Through nonverbals like eye contact and gestures, and a strong voice and inflections, a speaker will come across as charismatic.

  11. Pathos (emotions) • a carefully reasoned argument will be strengthened by an emotional appeal, especially love, anger, disgust, fear, compassion, and patriotism. • “feeling” the speech • EX: If you loved me you would do this • EX: Ads that try to get you to sponsor a child.

  12. Examples of Persuasive Speaking • http://www.youtube.com/watch?v=GQb_Q8WRL_g (MAC vs. PC) • http://www.youtube.com/watch?v=9gspElv1yvc (Sarah McLachlan) • http://www.youtube.com/watch?v=r2EirLJqghA (Seinfeld Court Scene) • http://www.youtube.com/watch?v=NXvcleOF798(Rainmaker closing argument)

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