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Tobacco Control and the Regulatory Process in Canada

Tobacco Control and the Regulatory Process in Canada. May 25, 2000 Sao Paolo, Brazil. Tobacco Use in Canada. 25% of Canadians aged 15 and older smoke just over 6 million people Prevalence declining: 31% in 1991 / 29% in 1996 youth (15 to 19) smoking is rising

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Tobacco Control and the Regulatory Process in Canada

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  1. Tobacco Control and the Regulatory Process in Canada May 25, 2000 Sao Paolo, Brazil

  2. Tobacco Use in Canada • 25% of Canadians aged 15 and older smoke • just over 6 million people • Prevalence declining: 31% in 1991 / 29% in 1996 • youth (15 to 19) smoking is rising • 21% in 1990 / 28% in 1999 • Province of Quebec highest rate among youth - 38% while British Columbia is lowest at 25%

  3. Tobacco Use in Canada (cont’d) • Over 50% of current smokers has first cigarette over 20 years ago • Currently 26% of Canadians are former smokers • 83% of current smokers are “daily smokers” • 66% of youth who smoke are “daily smokers” • 92% of seniors who smoke are “daily smokers”

  4. Tobacco Use in Canada (cont’d) • 1.4% of current smokers have been smoking for a year or less • that is, 84,000 Canadians started to smoke in 1999 • but, 387,000 Canadians quit in 1999 • Among Canadian youth who smoke: • 35% had first cigarette before age 12 • 80% had tried smoking by age 14 • Among Canadian youth: • 28% currently smoke • 20% are past experimenters (fewer than 100 cigarettes in lifetime) • 46% have never smoked

  5. Tobacco Use in Canada (cont’d) • Dependence grows between youth and early adult years • Among males: • 64% of youth who smoke are daily smokers • 77% of early adults who smoke are daily smokers • Among females: • 67% of youth who smoke are daily smokers • 82% of early adults who smoke are daily smokers • What it would take to quit: • 20% of current smokers don’t know • 11% say that illness or a fatal disease would get them to quit • 11% say that nothing would get them to quit

  6. The Tobacco Industry in Canada • 99% of Canadian tobacco industry - 3 multinational companies • Imperial Tobacco - 69% • DuMaurier - 31% • Players - 28.6% • Matinee - 6.6% • Rothmans Benson and Hedges - 18.5% • Craven A - 4.8% • Rothmans - 4.8% • Benson & Hedges - 3.1% • JTI-Macdonald - 12.5% • Export A - 11.3%

  7. The Tobacco Industry in Canada (cont’d) • Two main tobacco products - 97% of market: • manufactured cigarettes • fine-cut tobacco (roll-your-own) • Imports and Exports • less than 1% of Canadian domestic production imported - 1.75 million cartons annually • 4-8 million cartons annually exported to US

  8. Tobacco Control:National Strategy • $20 million spent on tobacco control programs in 1999/2000 • Goals of National Strategy: • Prevent • Persuade and help • Protect • Educate • Bureau of Tobacco Control • Regulations and Compliance • Public Education • Policy Development, Coordination and International Activities • Research and Monitoring

  9. Tobacco Control:Anti-tobacco advertising in Canada • Series of anti-tobacco advertisements launched in June 1999 • Designed to inform Canadians about marketing strategies of the tobacco industry and the effects that the industry’s products have on the health of Canadians • Television advertisements: • Poisons • Debi • Olivier • Conscience

  10. New Proposed Regulations • Tobacco Reporting • Toxic Emissions and Ingredients • Sales Data • Research Information • Tobacco Products Information • Health Warning Messages • Health Information Messages • Toxic Emissions / Constituents • Slide-flap • Attribution

  11. The Health Warning Messages • Proposed regulations will require a health warning message that will occupy 50% of the principal display surface. • 16 messages designed for cigarettes • 4 messages designed specifically for cigars, and pipe tobacco • 4 text-only messages designed for bidis • 4 text-only messages for smokeless tobacco • 4 text-only messages for nasal snuff

  12. Health Information Messages • 16 health information messages created • option for display on slider or on a leaflet • soft-packs exempted - not technically feasible

  13. Fact Sheets • All the health warning messages and the health information messages have been legally and scientifically approved and referenced

  14. Studies • Studies addressed the following specific issues: • Size of message • Use of graphic • Use of colour • Legibility and Visual Effectiveness • Slider versus insert for health information

  15. The Regulatory Process • March 29, 1997 - Tobacco (Labelling and Reporting) Regulations • June 10, 1998 - newsletter on proposed new Reporting Regulations • January 18, 1999 - Consultation document - Proposed new Labelling Regulations • October 1999 to February 2000 - Business Impact Test • January 22, 2000 - Notice of Intent (Canada Gazette) • March 29, 2000 - Special Committee of Council • April 1, 2000 - Pre-published in Canada Gazette, Part I • May 12, 2000 - Tabled in House of Commons • May 16-18 - Standing Committee on Health

  16. Next Steps - what’s left? • House of Commons • return to Special Committee of Council • Publish approved new regulations in Canada Gazette Part II

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