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Tobacco Control in Birmingham

Rationale. make a smoke free lifestyle the normreduce health inequalities increase life expectancy target routine and manual workerstackle counterfeit cigarettes and illegal sales. Past achievements. StrengthsA strong, established and recognised brand Strong PCT and CC joint working Engag

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Tobacco Control in Birmingham

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    1. Tobacco Control in Birmingham Julia Brown Interim Programme Manager Tobacco Control

    2. Rationale make a smoke free lifestyle the norm reduce health inequalities increase life expectancy target routine and manual workers tackle counterfeit cigarettes and illegal sales

    3. Past achievements Strengths A strong, established and recognised brand Strong PCT and CC joint working Engagement of BME community which involved using community leaders as ambassadors “Counterfeit Kills” project involving Trading Standards, HMRC and NHS Exemplary innovative practice within all three PCT Stop Smoking Services Use of DVD to gain buy-in to the tobacco control agenda with joint funding, around the introduction of the Smoke Free Legislation, with excellent examples of best practice Work with taxi drivers leading to compliance, publicity and signposting to the Stop Smoking Services including pioneering Drop In sessions and work in supermarkets and pubs with joint funding, around the introduction of the Smoke Free Legislation, with excellent examples of best practice Work with taxi drivers leading to compliance, publicity and signposting to the Stop Smoking Services including pioneering Drop In sessions and work in supermarkets and pubs

    4. Area vision, strategy and leadership Lead responsibility at DPH level BHWP Programme role BHWP Delivery group BHWP Delivery plan Identified smoking prevalence

    5. Tobacco Control Alliance Wide range of partners Needs a refresh!

    6. Priorities Making it easier to stop smoking Tackling cheap and illicit tobacco Normalising smoke free lifestyles Communication

    7. Key action Set new citywide strategic direction to de-normalise smoking Refresh our coalition (to 10 HiCs standards) to support this Identify prevalence reduction target Develop better data/information and targeted communications Clear objective : tackle health behaviours that result in illness and disease and limit life expectancyClear objective : tackle health behaviours that result in illness and disease and limit life expectancy

    8. Be bold By 2018 we shall have the lowest smoking prevalence of any core city, with only 15% people putting themselves at risk (BEN Strategic Plan 2008/2011)? Meet new National target locally 11% smoking prevalence by 2015? Smoke free homes and cars campaign? Use our local powers to re-classify films containing smoking?

    9. Summary Thank you Julia Brown Interim Programme Manager Tobacco Control Birmingham Health and Wellbeing Partnership T 0121 465 2973 Email: julia.brown@bhwp.nhs.uk

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