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Driver and Levers of Change A Local Government Perspective George Tarvit

Driver and Levers of Change A Local Government Perspective George Tarvit Sustainable Scotland Network. Who, What and Why. 42% by 2020 // 80% by 2050. Scope of the local authority mitigation agenda. Estate and services emissions. Area-wide emissions.

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Driver and Levers of Change A Local Government Perspective George Tarvit

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  1. Driver and Levers of Change A Local Government Perspective George Tarvit Sustainable Scotland Network

  2. Who, What and Why 42% by 2020 // 80% by 2050

  3. Scope of the local authority mitigation agenda Estate and services emissions Area-wide emissions • Council estate and services (including schools) • Area-wide emissions and how council can influence reductions and give community leadership, which will include and influence: • Community awareness and action will play critical role (CPPs and schools important) • Households will be key • Personal ‘footprints’ will personalise the agenda and engage individuals. • There needs to be a ‘nesting’ and connection between individual, household, community, area, local authority and community planning partnership measures, indicators and targets.

  4. Footprint Scope – The Fife Approach Graphic courtesy of Fife Council

  5. Local Footprints Project

  6. REAP : Scottish Local Authority Carbon Footprints

  7. REAP : Scottish Local Authority Carbon Footprints

  8. SSN Training on Communications and Behaviour Change • SSN Quarterly in summer 2007 • SSN Quarterly in spring 2010 • Communications portal on SCCD website • Communications and Behaviour Change Forum on the Communities of Practice website

  9. Key Lessons / Factors of Success • There is a public Awareness–Action disconnect • Positive messages and images work / statistics and fear don’t • Local connections motivate / community identity is important • Making connections is important – what are people interested in / build from where they are at • Clarity of message > action > effect is vital • Feedback and dialogue needed to maintain momentum

  10. Courtesy of: Centre for Research on Environmental Decisions, Columbia University

  11. Case Studies – Falkirk Council

  12. Carbon Crusader Impact Background, Key deliverables, Carbon saved, Campaign cost Measuring Progress (Metered data, Out of hours audits, Questionnaires, Reservations,Intranet hits, Emails Training • What didn’t work? • Time & effort intensive • Tracking progress • Monthly actions • What DID work? • Poster distribution • Unexpected staff skills • Awards • Staff buy in • Value for money • CO2 tonnage • What would we change? • More actions • Go out with a bang

  13. Case Study – Vaxjo, Sweden Emissions of fossil CO2 (kg/inh) -35 %

  14. Key Lessons from Vaxjo • Political consensus • Broad collaboration and networks • Resources - financial support / ecobudget • Long-term commitment (1980s investment in renewable district heating) • Vision: Fossil Fuel Free Vaxjo • Making visible: energy sources, energy monitoring, energy efficiency in housing • Reciprocal relationship of municipality and population • Transport is major challenge

  15. Strategic Challenges • Leadership – principles, practice, empowerment • Legislation – what needs to be done, and how • Culture Change – values / WWF Natural Change Project • Programmes for Action – provide agency, keeping it simple • Scrutiny / Accountability – accurate information • Resources – to baseline, scale up, track through, feed back, and to invest We need all of the above… in spades!

  16. A complex interplay of stimuli

  17. If you build it, they will come

  18. It can be done….

  19. The other roles of government To address ‘the greatest market failure’ Regulation Taxation Investment

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