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Embracing Brand Taiwan: A Cultural and Spiritual Journey

Brand Taiwan is not merely a program or investment; it embodies a state of mind rooted in national spirit. It's about fostering creativity and support for the arts at a national level, shaping a glorious aspiration for Taiwan's identity. True branding starts in primary schools and resonates through every facet of society, demanding critical mass and unity of purpose. Like successful global brands, Brand Taiwan represents a commitment to transformation and intangible value, making first impressions vital. Ultimately, it calls for a youthful and open-minded approach to management and creativity.

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Embracing Brand Taiwan: A Cultural and Spiritual Journey

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  1. Musings on …BrandTaiwanTom Peters/28.10.05

  2. The BrandTaiwan15Branding/BrandTaiwan is nota “program” or an “investment.”Branding/BrandTaiwanis a “state of mind.”BrandTaiwan is about National Spirit (supported by vigorous programs), not about Vigorous Programs aimed at “buying national/corporate brand power.”You cannotbuyBrandTaiwan. Period. (Though certain actions demand large investments.)BrandTaiwanstarts in Primary School.BrandTaiwan:BrandTaiwan Is a Glorious, Creative, “Hopping” State of Mind!BrandTaiwan, for instance, means broad & high & “strategic” support for the Arts at the National level.

  3. The BrandTaiwan15BrandTaiwan means “spiritual” support for Weird & Creative & Non-conformist “Talent.”BrandTaiwanis an Aesthetic Idea/Ideal.BrandTaiwanneeds/demands Critical Mass.First impressions matter: BrandTaiwanbegins at the Airport. (Think Dubai, South Korea, Singapore)BrandTaiwanis a Compelling National Aspiration … or Not.BrandTaiwan is not an isolated idea. It is de facto National Policy in Singapore, Ireland, Thailand, New Zealand, Great Britain, Italy. (Etc.)BrandTaiwancallsfor Urgency & Unity of Purpose

  4. The BrandTaiwan15BrandTaiwan = Cool Taiwan

  5. BrandEnterprise/Taiwan“Brand-driven” is no less than a Strategic/Spiritual/Cultural / Passionate/Wholesale Commitment to Total Transformation aimed at the Creation of Glorious Intangible Value.Think: Apple, Sony, BMW, Harley Davidson, Starbucks,Virgin, FedEx, IBM, Infosys, Prada, Dubai

  6. Speculations/ThoughtsBrand-driven may be feminine?Brand-driven is Excruciatingly Difficult (if not impossible) for Engineers!Brand-driven is a “youthful” State of Mind.Brand-driven demands an “open”/“emotional” “management style.”

  7. To believe in Brand-drivenyou must believe (to your marrow!) in the absolute centrality of …Intangibles!

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