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In pursuit of Sustainability & Ethical Development in the Hotel Industry

Methodist International Centre (MIC). In pursuit of Sustainability & Ethical Development in the Hotel Industry A case study of MIC – the UK’s First Ethical Hotel Brand John Nyota Director of Charity & James Barr Director of Sales & Marketing. Challenges…. Hotel Industry:

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In pursuit of Sustainability & Ethical Development in the Hotel Industry

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  1. Methodist International Centre (MIC) In pursuit of Sustainability & Ethical Development in the Hotel Industry A case study of MIC – the UK’s First Ethical Hotel Brand John Nyota Director of Charity & James Barr Director of Sales & Marketing

  2. Challenges… Hotel Industry: Management of supply chain and procurement critical to a sustainable approach. Sourcing of food to suit all tastes and dietary requirements; seasonality of food; local approach Energy and water requirements 24 hours a day, 365 days a year; Hotels notoriously wasteful in management of resources. Face similar issues in the global age

  3. Challenges… • - Client expectations are now increasingly for ethical and sustainable living. • MIC is the first hotel to implement a fully integrated and holistic ethical standard. • First hotel in the UK to be officially accredited and audited as a • Social Enterprise Hotel. • - Uniquely, we measure hotel performance with 3 key indicators: • social impact, environmental impact and profit. • - By making money, our organisation becomes truly sustainable. • - MIC is the most exciting and dynamic developmental hotel brand in the UK • and global market. It is the only genuine ethical hotel brand.

  4. Methodist International Centre (MIC) • - Established in 1950 • - 60 Years Old and rich in heritage • - Employs 41 people • - First Accredited Social Enterprise Hotel • - One site: Camden, Central London • Potential for multi sites and brand development • Hotel, Conference, Catering , Student • Aim to achieve even greater sustainable • standards in 2011 • Works closely with the local community and • within our Borough of Camden • The UK’s Social Enterprise of the Year 2010 • Shortlisted for a London Business Award 2010

  5. Methodist International Centre (MIC) Ethical hospitality market leader Improve business efficiency Attracting new customers Benefits of sustainable and environmental management for MIC Comply with environmental legislation Responsibility for environmental impact Enhances values as a social enterprise. Re-invest in the organisation Cost savings Improved working ethos and responsible employer; identifying potential in people

  6. Methodist International Centre (MIC) Reflects values and Standards Development of MIC’s own food signature The Heart of Hospitality Food Development Driver of all of our business, eg, hotel, conference & events Procurement and supply chain complex Food served 15 hours per day, 365 days a year All freshly prepared on premises at MIC • Local sourcing • Organic • Seasonality

  7. Methodist International Centre (MIC) MIC has supported over International 5,000 students in the last 60 years Legacy of Hilda Porter, Methodist Missionary: self funding social enterprise since 1998 MIC a hub for charities & non profit organisations MIC’s Social Impact Special responsibility as a social enterprise employer – identifying ability & providing opportunity Students from all continents receive support; over 50 countries Over 50% of profits gift aided each year to supporting students. Last year £330,000 Future development includes bursaries;plan is to increase level of support to students on a bigger scale Students, staff & customers from all faith backgrounds

  8. Methodist International Centre (MIC) Social Enterprise Mark Social Enterprise of the Year Shortlisted at London Business Awards, 2010 Shortlisted for City of London Sustainability Awards, 2011 Hilda Porter Bursary Fund Feasibility study to redevelop Camden site and look at other sites Methodist International House opened in Bayswater, London Hostel for International students studying in London Funded by Methodist Church and donations Renamed Methodist International Centre and relocates to Camden, Central London Social Enterprise, self funding model Student hostel on site along with other guest rooms and conference rooms Upgrade of hotel rooms to a four star standard and increase to 15 conference rooms Development of in house food service Upgrade of communal facilities Environmental Pollicy

  9. MIC’s Carbon Footprint

  10. Goals 2010 • Strategic 5 Year Goals: • To be the UK’s No. 1 ethical hotel brand • To make MIC a fully sustainable company This Year’s Goals: • To successfully complete robust business cases for redevelopment projects in Euston and Cambridge • To achieve 2010/11 Budget including sales growth and cost reduction • Key Account Management and Credit Management in place • Implement technology that is fit for purpose for the business including a PMS and secure booking engine • To achieve Food for Life Catering Accreditation • Implementation of Health & Safety and Risk Assessment Plans • Professional: To improve understanding and knowledge of economics • Professional & Personal: To learn to speak French • Personal: To improve my fitness and stay healthy

  11. MIC is strongly committed to the ideals of the Fair Trade movement and to a clear environmental policy. As a social enterprise MIC is the embodiment of the now popular corporate social responsibility. Simply, we plough all that we get to supporting home and overseas students, as well as a range of other charities.

  12. Just one example… Provides a lifeline to the villagers by: Running a feeding program for the children. Assisting with school uniforms, clothing and school levies and exam fees. Offering vocational training for adolescents and teenage parents (e.g. tailoring, hairdressing, computer skills) helping them to start a money generating trade. Offering a recreational and creative arts centre for the jobless school leavers. Jambo Sana Project

  13. Just one example… Over 40 children are served lunch every school day, ensuring they have at least one nutritious meal a day and helping to improve their concentration in school. Over 30 young parents will be taking government exams in various artisan courses this autumn. For more information have a chat with John Nyota (Rev), MIC’s Director of Charity Jambo Sana Project

  14. Methodist International Centre (MIC) • Contact details • John Nyota • Director of Charity and Deputy MD • john@micentre.com • James Barr • Director of Sales & Marketing james@micentre.com

  15. Awards 2010 IFA Award, Social Enterprise of the Year. First UK ethical hotel MIC receives the Social Enterprise Mark

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