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The Elegant Nougat…or Not

The Elegant Nougat…or Not. Hey, Thalia! Maybe you could have, like, said something !. Hey! I’m just hangin’ out… Chill!. With the help of Latin pop sensation Thalia Sodi, Hershey introduces Cajeta Elegancita , a new candy bar for the Hispanic market. Yum! Yum!

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The Elegant Nougat…or Not

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  1. The Elegant Nougat…or Not

  2. Hey, Thalia! Maybe you could have, like, said something! Hey! I’m just hangin’ out… Chill! With the help of Latin pop sensation Thalia Sodi, Hershey introduces Cajeta Elegancita, a new candy bar for the Hispanic market. Yum! Yum! Though the wrapper features a picture of Sodi, apparently she neglects to advise her monolingual and otherwise ignorant Yanqui partners about a subtlety in Spanish… Source: http://money.cnn.com/magazines/business2/101dumbest/

  3. In Mexico, "cajeta" can be used to mean "nougat." Generally, in the a large part of the Spanish-speaking world, however, it's slang for… well … just say it’s an anatomical expression. [Literally: little box] My guess: There is very likely a former marketing manager somewhere at Hershey’s sweeping up and dumping trash cans … or perhaps more likely he or she is now not at Hershey’s at all… Yeah… well… ah… Sigh! Due Diligence – Marketing Research!

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