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A “ Purpose Driven ” Resort

A “ Purpose Driven ” Resort . “ Follow the Cardinal to Atwood ”. The Resort Experience Company The Difference is in the Experience Differences!. Akron General Wellness & LifeStyles Kent State University Education Wibel’s Restaurant Group, Inc

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A “ Purpose Driven ” Resort

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  1. A “Purpose Driven” Resort

  2. “Follow the Cardinal to Atwood” The Resort Experience Company The Difference is in the Experience Differences! Akron General Wellness & LifeStyles Kent State University Education Wibel’s Restaurant Group, Inc World Class Short Game Course Breitenbach Wine Cellars & Vineyard The Resort Experience Company - Atwood, LLC

  3. Mission “ To be the # 1 Resort Experience in Ohio” Follow the Cardinal to Atwood.

  4. Vision To be “Ohio’s # One Resort Experience featuring healthy resort experiences, leisure vacations, golf from scratch, spa & beauty, corporate conferences & education experiences, personalized health, fitness & wellness programs, Golf & Lake, Word Class Short Game Golf Learning Experience and lifestyle real estate.

  5. “Follow the Cardinal to Atwood” Top “10” Reasons for Atwood’s Future Success!!

  6. “Follow the Cardinal to Atwood” TOP “10” Reasons for Atwood’s Future Success!! • 10. Upgrade the Resort Assets & Technology • 9. Change the Atwood Business Model • 8. Reposition existing space for greater profits: New Restaurant & Dining Room Kitchen, Ohio Sports Bar and Catering Kitchen, Spa, Wellness Fitness • 7. Theme the Resort focusing on “The Experience Economy” • 6. Identify Economic Zones and introduce qualified tenants for each zone • 5. New Golf Experience with LifeStyle Real Estate, Cabins, Vineyard Villas • 4. Hotel changed to a Resort Club House with rooms where “Every Guest WANTS to be a Member and/or Owner” (Pro Shop and Real Estate at Entrance) • 3. Five Hundred owners of Resort & Club vs. one owner Resort • 2. Wellness & LifeStyle by Akron General with KSUT instruction • 1. KSUT Education with TREC and TREC Tenants as facilitators for Entrepreneurial focused classes (Cabins for resident students from across the globe)

  7. New Business Model with 13 economic zones: Resort Hotel Strategic Partners & Experiences increase the number of visitors to the resort

  8. Objective (20 years) – Real Estate Development & Resort assets worth over $150 mill. with over 500 jobs

  9. Peninsula Cabin Club for Families & Students

  10. Harmon World Class Short Game Golf Course at Atwood - the key to Growing the Game of Golf & 30% Golf Margins

  11. Synergy Possibilities Atwood Lake Resort Destination Purpose Driven Resort Lake, Golf & Spa Resort With 155 Experiences and 52 Events The Peninsula Beach & Sports Club Kent State Opportunities Atwood Region Facilities – Great Restaurants, Great Rooms, Great Meetings, Great Parties Health & Wellness for Kids, Parents and Extended Families Guest Offering TREC – ATWOOLLC CONFIDENTIAL INFORMATION

  12. “Follow the Cardinal to Atwood” Atwood & Kent State Tuscarawas • Short Term: • Goal “#1 Learning & Conference Experience in Ohio” • Add KSUT Business Development Center for Carroll County • Upgrade all technology to Corporate Conference Center & Kent State Tuscarawas status • Grants $1,000,000 • Long Term: • “KSU Tuscarawas” campus extension at Atwood Lake Resort • “KSUT” Learning Center at Atwood Lake Resort • “KSUT” Corporate Conference Center at Atwood • “KSUT” Wellness & Preventative Medicine curriculum extension based out of Atwood Lake Resort • “KSUT” Golf program extension based out of Atwood Resort • “KSUT” Horticulture extension based out of Atwood Resort • “KSUT” Resort, Club & Leisure Real Estate Hospitality Program extension at Atwood • “KSUT / Carroll County Business & Learning Center” at Atwood Lake Resort TREC – ATWOOD LLC CONFIDENTIAL INFORMATION

  13. “Follow the Cardinal to Atwood” • Health & Wellnessis a key component of the offering to our target consumer. It has been determined that these services are critical to execution of the vision as well as enhancing the opportunity for longer visits and better experiences for our clients. Wellness is not dependent on weather or season – most of offering indoors. We have extended indoor activities with this loan • Strategic Benefits: • Expected offering at a Resort with our vision • Added ambiance • Added amenities • Increased multiple day stays • Partner/Brand Validation – introduction to additional health facilities in area • Added Value to our Consumer - If we can assist in Health & Wellness and/or Rejuvenation, they will come often and stay a long time • Synergy with other pieces of the offering strengthens the whole TREC – ATWOOD LLC CONFIDENTIAL INFORMATION

  14. Wibel’s Restaurant Group CEO/Owner Mark Wibel Mark Wibel was a former owner/Executive of Outback Restaurants, recent President/owner of Carrabba's Italian Grills (recently sold interest in Canton Carrabba’s) and now owner of CheeseBurger Paradise, formerly owned by Jimmy Buffet and OutBack - now being purchased by Wible’s Restaurant Group. Mark owns Wibel’s Restaurant Group and we are discussing his company taking charge of ALL food and beverage at Atwood. This contract would include the wellness items, regional dishes such as Amish Chicken and fresh local vegetables and Fish. We are discussing a contract with Breitenbach Wine Cellar which would become part of the Wibel’s Group responsibility, assuming we are successful. Wibel Restaurant Group will also be involved with and responsible for the Ohio Sports Bar. Mark is from Michigan. Several years ago, we started discussing bringing the operating and marketing protocols of organized and successful restaurants, such as OutBack and Carrabba’s, to Destination Resorts and Country Clubs (names not included). This property is positioned to bring these operating and marketing protocols to the table and add regional items to round out the menus. “Follow the Cardinal to Atwood”

  15. Breitenbach Wine Cellars Breitenbach Wine Cellars: 5934 Old Route 39 NW, Dover, OH. • Located in the heart of Amish Country • One of Ohio’s oldest and largest wine cellars • Possibly interested in growing grapes at Atwood Resort - actually was interested in purchasing the Resort at one time • Owner Duke Brixler – creating a wine for new KSU Tuscarawas Cultural Arts Center • Will add to the KSU Tuscarawas Culinary and Hospitality programs to be taught partially at Atwood • Will help position Atwood Resort as a major competitor of Gervasi Vineyard & Italian Bistro - Experience Restaurant and Wedding site in Canton • Will further the Atwood Lake Leisure Business, Corporate Conference and Wedding businesses. • Very good tie to Amish Villages – Breitenbach located at Sugarcreek

  16. “Follow the Cardinal to Atwood” The Resort Experience Company -Atwood, LLC • CEO/Owner TREC -Atwood - John F. Meeske, CEO/Owner Resorts and Clubs, Inc. www.ResortsandClubs.com, CEO/Owner TREC LLC; • COO/Owner TREC -Atwood – Mark Wibel, CEO and Owner of Wibel Restaurant Group, former CEO Carrabba's, current owner of Carrabba Restaurants and Cheese Burger Paradise restaurants; • Atwood Real Estate Broker - Chuck Cherney, President Cherney & Associates, Inc., RE Broker, Finances, Contracts, Appraisals, Leases, Sales of RE and Businesses ; • Atwood Real Estate Development - Ray Gill, Architect, President Ray Gill & Associates, RE Sales, Development of Peninsula Club, Development of Vineyard Villas, Development of Golf Villages, Sales and Marketing of all Developments; • VP – The Resort & Club Experience Company/Owner / Resort Training / Real Estate Manager - Carole Meeske, Operating Protocol, RE Sales, Guest Relations, Owner Relations, Property Owner Relations, Member Relations, Property Management; • Electronic Marketing - Eric Trout, Fund raising, Resort Sales & Marketing, Electronic Resort Marketing, Outdoor Experiences, Resort Marketing Software and Reservation Systems; • Sales & Marketing /Owner The Resort & Club Experience Company – Derek Meeske, Fund Raising, Resort Sales & Marketing, Resort Training, Operations; • World Class Short Game Golf Course – Ron Lavoie - License Fitness & Golf to enhance overall Atwood Golf Experience Golf Experience

  17. Strategic Partners, Purposes & Experiences increase the number of visitors to the resort.

  18. Marketing – Strategy #1 Follow the CARDINAL to Atwood

  19. Marketing – What is our Market? Within 100 Mile Radius 9.7 million Residents 240,000 Businesses • Within 200 Mile Radius • 24 million residents • 550,000 Businesses • Amish Country (30 mi) • - Visitors 5.3 Million • Revenue $1.2 Billion • About 10 Million meals served Goal: 72% Repeat & Referral Business 250,000 Past Guests 23,000 Past Groups Health & Wellness Center & Conferences will draw from 200 mile radius

  20. “Purpose Driven” Resort Hotel Add Programs – Increase Occupancy TREC – ATWOOD LLC CONFIDENTIAL INFORMATION

  21. Marketing Budget Comparison

  22. Resort Gross Sales–(Millions)

  23. Resort Employee Growth

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