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“TRAINING SMEs ON E-COMMERCE (KOBETIC)”

“TRAINING SMEs ON E-COMMERCE (KOBETIC)”. LLP LDV TRANSFER OF INNOVATION PROJECT 27 SEPTEMBER 2010 ATHENS . ADMINISTRATIVE AND BUDGETARY DATA. Project Title : Training SMEs on E- Commerce Project Type : LLP Programme Leonardo da Vinci Transfer of Innovation Project

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“TRAINING SMEs ON E-COMMERCE (KOBETIC)”

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  1. “TRAINING SMEs ON E-COMMERCE (KOBETIC)” LLP LDV TRANSFER OF INNOVATION PROJECT 27 SEPTEMBER 2010 ATHENS

  2. ADMINISTRATIVE AND BUDGETARYDATA • Project Title: TrainingSMEs on E-Commerce • Project Type: LLP Programme Leonardo da Vinci Transfer of Innovation Project • Contract No: 2008-1-TR1-LEO05-03248 • Project Duration: 2 Years • Project Total Budget: 320.979 EUR • Grant Allocated: 240.692 EUR

  3. ADMINISTRATIVE AND BUDGETARYDATA • Project Consortium: • Istanbul Chamber of Commerce (ICOC) - Project Leader • Bfi Wien (Vocational Training Institute in Vienna) - Owner and coordinator of the former project (Fit for E-Commerce). • ITC-Europa(Brussels based Consultancy Company) • Istanbul Commerce University(ICU) • Export Promotion Centre of Undersecretariat of Foreign Trade (IGEME) - Silent Partner

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  5. AIMS AND OBJECTIVES • KOBETIC initiative aims to improve the e-Commerce training in Turkey. • Project objective: Transfer of formersuccessful LdV project “FIT-for e-Commerce” products in Turkey. • Specific objective: Develope e-commerce qualifications of employees and increase e-commerce activities among ICOC member SMEs in retail and wholesale trade. • Long-term objective: 1)Supporting the spread of the use of e-commerce by ICOC member SMEs

  6. AIMS AND OBJECTIVES 2)Supporting the spread of the use of e-commerce by ICOC member SMEs. 3)Developing the capacity of information use and e-competences of the SME employees. 4)Facilitating the SMEs to take part in the fast growing e-commerce market. 5)Decreasing the costs of the SMEs and increasing their competition power by enabling them to utilize e-commerce. 6)Improving the quality of vocational education and training systems and practices in Turkey. 6

  7. WHY KOBETIC ? • Due to the limited resources and traditional business methods, SMEs encounter more difficulties and obstacles in competing in the internal and external markets. • Given the fact that e-commerce provides the opportunity to reach a wide range of clients with low cost, it constitutes an essential marketing strategy for SMEs. • E-commerce provides well-trained unemployed people with new working opportunities. • Istanbul Chamber of Commerce, whose majority of members are SMEs, has transferred Bfi Wiens “Fit-for e-commerce” project in accordance with the local needs in Turkey in order to enhance the e-commerce capacities of these SMEs.

  8. HOW? • Throughdevelopinga training programme, adequate teaching material and opportunity to find out how e-Commerce business works in practice. • Throughdesigning a new training programmetaking into consideration the experiences of all projectpartnersespeciallyBfi-Wiens’. • Throughadapting these methods according to the requirements of project target groups in Turkey’s circumstances. • Throughtransferingtheproducts of theformer LDV projectwith a special consideration of Turkish VET system, and in an applicable manner to Turkish economic system and SME structure.

  9. HOW? • Throughdevelopingthe existing innovative solutions of FIT for e-Commerce Project by additional work withtheaimto localize its products. • Throughtransferingthetraining module, manuals, CD-ROM and teaching materials, as well as the European certificate templatefor the effective localization of products. • Throughdisseminatingthesuccessfulresultsandoutputs of the projecttotheChambers of Commerce and other sectoralorganisations’ members tohelpthem take advantage of thenew skills and competence.

  10. ROADMAP OF KOBETIC→ WORK PACKAGES • Work Package 1:Project Management and Network Establishment • Work Package 2:Needs Assessment • Work Package 3:Localization of the Former Products • Work Package 4:Testing and further development of the training material • Work Package 5:Evaluation • Work Package 6:Dissemination and Exploitation

  11. WHAT?(Activities in Work Packages) WP-1 Project Management & Network Establishment: • Kick-off meeting in Istanbul, 17 November 2008. • Strategy and Planning Workshop in Vienna, 27-28 February 2009. • Establishing a project website (www.kobetic.net), April 2009. • Day-to-day communication via e-mail

  12. WHAT?(Activities in Work Packages) • The task of overall financial monitoring will be performed by the KOBETIC project consortium • Reports on project activities concerning their outcome, effectiveness and relevance for the target groups to be submitted to the Turkish NA: • First Periodic Progress Report in 12th month. • Final Content Report and Financial Audit Report in 24th month.

  13. WHAT?(Activities in Work Packages) WP2- Needs Assessment: • Needs analysis through the usage of sectoral statistics, reports, surveys, analyses, arguments, etc from the resources of Turkish public institutions such as Turkish Statistics Institute, State Planning Organization, Export Promotion Center and Small and Medium Industry Development Organization). • Preparing an extensive KOBETIC survey questionnaire to determine the needs and expectations of member SMEs • Sending of the questionnaire to the ICOC member SMEs and putting a link to the online questionnaire on the KOBETİC website and ICOC website.

  14. WHAT?(Activities in Work Packages) • Examination of previous project needs assessment results and report • Evaluation of the questionnaire replies • Preparation of the needs-analysis report • Evaluation of local needs with the trainers to determine changes and improvements on the FIT for e-Commerce project products

  15. WHAT?(Activities in Work Packages) WP3- Localization of the Former Products: • Localization through transfer and enhancement of the former project’s suitable training modules in accordance with the local needs. • Determination, translation and update of the products of the former project which could be transferred to KOBETIC project • Development of the KOBETIC training modules and preparation of the “Operations Manuel Booklet” as well as the training curriculum by the ICU trainers through taking into account the needs analysis report. • Preparation of the training program application form and the criteria for the selection of trainees. • Organizing an InformativeSeminar in Istanbul, 30 April 2009 to introduce the KOBETİC Project and pilot e-commerce training programs

  16. WHAT?(Activities in Work Packages) • Briefing the project target group and stakeholders about the project activities through the project website, ICOC newspaper, fax/e-mail and informative seminar • Collecting the applications from ICOC member SMEs in retail and wholesale sectors and determining the trainees for the training program • Transferring the “European certificate on e-Commerce” template developed in the “Fit for e-Commerce” project • Adaptation of the project content and uploading the content as well as materials on CDs, DVDs and project web site • Preparation of the interim evaluation report

  17. WHAT?(Activities in Work Packages) WP4- Testing and Further Development of the Training Material: • Determination of 40 SME employees, who will participate in the pilot trainings, through application forms and one-on-one meetings • Organizing twofold e-Commerce pilot trainings including 40 SMEs in total for 7 weeks • First Training: 13 October-25 November 2009 Second Training: 21 December 2009-15 February 2010 • Signing a protocol between ICOC, ICU and Istanbul Provincial Directorate for National Education to provide the trainees with Ministry of National Education approved training certificate • Pilot trainings to test the training modules in accordance with the protocol cover theoreticaland practical parts

  18. WHAT?(Activities in Work Packages) Theoretical Training Content: Module 1 – Creating a website and driving the traffic on the website Module 2 – Promotion of an institution and a product on the internet, customer relations, sale Module 3 – Electronic markets and online marketing Module 4 – Digital Management Strategy Module 5 – Management of online consumer behavior and e-client relations 18

  19. WHAT?(Activities in Work Packages) Module 6 – Internet legislation and ethical problems Module 7 – Privacy and security on the internet Module 8 – Fiscal legislation on the internet and its applications Module 9 – Electronic payment systems and virtual partnerships Module 10 – Export regulations 19

  20. WHAT?(Activities in Work Packages) Practical Training Content: Developing a software in order to consolidate the theoretical information on a practical basis Giving trainees opportunity to put into practice their theoretical trainings by creating a “Cyber E-Comerce Website” Showing participant SMEs adaptation methods to technical e-Commerce structures on a virtual basis Providing participants to deal with commands made via the virtual e-Commerce websites, making promotions and managing the whole procedure from supplying to selling passing through stocking. 20

  21. WHAT?(Activities in Work Packages) Giving all the participants passing the theoretical and practical exams certificates of success approved by the Turkish Ministry of National Education Evaluation of the Pilot Trainings: Applying questionnaires towards trainees Applying questionnaires towards trainers Analyzing the questionnaires filled by both the trainers and trainees with the SPSS software programme. Changing and improvingthe content of the training program based on the evaluation feedbacks Reporting for further development of the training materials 21

  22. WHAT?(Activities in Work Packages) WP5- Evaluation: • Organizing the Evaluation Meeting in Brussels with the participation of all partners in Brussels, 10-12 May 2010. Such plans and reports below were prepared before in order to evaluate and finalize during the meeting. • “Training Results Evaluation Report”: report including the evaluation of pilot trainings and training materials • “Monitoring and Evaluation Plan” • “Quality Management Plan” for evaluating the execution process of project activities

  23. WHAT?(Activities in Work Packages) • “Follow up and Evaluation Questionnaire”: applying a survey towards the participants in order to assess at what point the companies were able to put into practice what they learned during the trainings • Analyzing the survey results carefully within the project consortium and using them as the basis for the sustainability and dissemination activities. • “Project Evaluation Form”: an evaluation form including all the activities from beginning of the project to the end for filling by the project partners • “Dissemination and Exploitation Plan”

  24. WHAT?(Activities in Work Packages) Paying a visit to the Relevant Units under General Directorates in European Commission during the Evaluation Meeting in Brussels such as: DG Enterprise & Industry - Business Cooperation and Support Network Unit - Projects Manager - ICT for competitiveness & Innovation, Economic and Policy aspects of e- business - ICT for Competitiveness & Innovation Unit

  25. WHAT?(Activities in Work Packages) DG Sanco - E-Commerce & Market Studies EUROCOMMERCE - Secretary General - Manager of Social Affairs Department EUROCHAMBERS - International Affairs Department

  26. WHAT?(Activities in Work Packages) 6) Dissemination and Exploitation: • Preparing project introduction materials such as brochure, cd, leaflet and booklet • Promotion and awareness raising activities through press releases on newspapers, magazines (ICOC newspaper, ICOC monthly published magazine, sectoral magazines, local newspapers, announcements on websites of stakeholders) and other media organs • Organizing dissemination visits in all the partner countries to cooperate on the sustainability and dissemination of the project as well as to raise awareness on the project activities, training curriculum,project outputs and the importance of e-commerce.

  27. WHAT?(Activities in Work Packages) Dissemination Visits in Turkey Paying visits to the public institutions and sectoral organizations/associations in Ankara and in Istanbul in 2009. Visits in Ankara (2009) Turkish National Agency, Turkish National Agency, State Planning Organization, European Union General Secretariat, 27

  28. WHAT?(Activities in Work Packages) The Scientific and Technological Research Council of Turkey, Prime Ministry e-State Group, Ministry of Industry and Commerce, Export Promotion Center and Small and Medium Industry Development Organization (KOSGEB). Visits in Istanbul (2009) Export Promotion Center, Istanbul Office of Small and Medium Industry Development Organization (KOSGEB), Turkish Informatics Association. 28

  29. WHAT?(Activities in Work Packages) Visits in All Turkey (2010) Enterprise Europe Network (EEN) consortiums in 7 different regions in Turkey (Chambers of Commerce, Center of developing and supporting the administration of SMEs, Export Unions and Universities) as well as Development Agencies. Visits in Brussels (2010) European Commission: DG INFSO, DG Internal Market, DG Health & Consumers’ Rights European E-Commerce and Mail Order Trade Association (EMOTA) European Centre for the Development of Vocational Training (CEDEFOP) 29

  30. WHAT?(Activities in Work Packages) • PIN SME • EUROCOMMERCE • EUROCHAMBERS Visits in Vienna (2010) • Chamber of Labour Vienna, • Austrian Institute for Research on Vocational Training, • bfi Wien - Department for Commercial Trainings • Research on Qualifications and Training of the Austrian Economy (ibw)

  31. WHAT?(Activities in Work Packages) University of Applied Sciences bfi-wien, Vienna Promotion Employment Fund, Project/Initiative Mingo Migrant Enterprises, Austrian Trade Union Federation, Enterprises of the Employment Service Vienna Outputs and Products E-Commerce training curriculum, Virtual workshop software, Project website 31

  32. WHAT?(Activities in Work Packages) Project CD, Project brochure E-Commerce training portal Ministry of Education approved training certificate E-Commerce Training Portal The portal, one of the most practical and significant products for the sustainability of the KOBETIC project, was developed to teach e-commerce to SMEs on a virtual basis and to put into practice the theoretical training. 32

  33. WHAT?(Activities in Work Packages) The main purpose of the portal is to teach SMEs e- commerce online, to adapt the teaching methods to today’s global conditions and to support the sustainability of the project. Project Website Detailed information regarding the Project as well as the activities, training modules, webshops and the e-learning portal can be found on the Project’s website. www.kobetic.net 33

  34. WHAT?(Activities in Work Packages) Project Final Conference During the Final Conference of the Project there will be a brainstorming between the project partners and the stakeholders about SMEs and e-commerce in form of thematic workshops but also there will be organised a large scale conference in order to diffuse the project results and outputs to target groups. The event will take place on 18 and 19 October 2010 at Istanbul Chamber of Commerce premises. 34

  35. WHAT?(Activities in Work Packages) The target group is composed of SMEs and the stakeholders include the relevant e-commerce public institutions in partner countries, Chambers of Commerce, Development Agencies, Universities, Civil Society Organisations, Sectoral organisations and European institutions. For further information please contact: bahar.ozsu@ito.org.tr yasin.uygur@ito.org.tr ozlem.kilic@ito.org.tr Tel: +90-212-455 64 15 +90-212-455 65 50 /51 35

  36. THANK YOU FOR YOUR ATTENTION…

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