Cause Related Marketing More than three-quarters (78%) of consumers surveyed believe a partnership between a nonprofit and a company they trust makes a cause stand out, according to the newly released 2010 Cone Nonprofit Marketing Trend Tracker.
Cause Related Marketing When the cause breaks through, consumers are more likely to feel positively about the nonprofit (56%) and actively support it. As a result of nonprofit-corporate partnerships: • 59% of consumers surveyed are more likely to buy a product associated with the partnership; • 50% are more likely to donate to the nonprofit; • 49% are more likely to participate in an event for the nonprofit; and • 41% are more likely to volunteer for the nonprofit.
MOMS Opposing MS. • Every mom wants to do the best she can to care for her kids and keep them safe from harm. • But there are some things we can't prepare for, or protect our children from, such as devastating illnesses.
MOMS Opposing MS. Multiple sclerosis is a chronic, often disabling disease that attacks the central nervous system, which is made up of the brain, spinal cord, and optic nerves. Jody's son Joe, now 40, has been fighting MS since 2002 and has a spinal cord injury due to a car accident in 2005 related to his MS. Joe is currently in the Secondary Progressive stage of MS and is taking GILENYA (fingolimod), the multiple sclerosis treatment available as a once-daily pill.
MOMS Opposing MS. When her daughter Marie, age 37 and a mother of two children ages six and eight, was recently diagnosed with the disabling disease, Jody says she "felt like lightning struck in same place twice." Marie is currently labeled as Relapsing Remitting and is taking Avonex shots weekly. While the illness causes numbness in her hands and feet, flu symptoms, and fatigue from weekly shots, according to Marie, "Being a working mom with MS is a challenge in itself."
MOMS Opposing MS. During the month of May, we at AskPatty are partnering with the Multiple Sclerosis Society to raise awareness of the disease with our MOMS (Moms Oppose Multiple Sclerosis) social media campaign. On World MS Day (Wednesday, May 29, 2013), AskPatty will be hosting a special Twitter Party at 5 pm (PDT), where we will have an assortment of guests on hand to educate participants about the illness, and to discuss ways we can work together to overcome Multiple Sclerosis. We have also created an official MOMS donation page where supporters can contribute directly to the MS Society to help research prevention, treatments, and a cure. Learn more and donate here.
MOMS Opposing MS. Come Party with Us and Find a Cure! Educating, Donating, Working Together to Overcome MS on World MS Day! Visit http://caradvice.askpatty.com/moms