Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results

@mvolpe Mapping Inbound Marketing:Combine Blogging, Social Media and SEO for Results Social Fresh - Portland, OR - March 29, 2010 Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

@mvolpe What’s the Next Hairstyle? Flickr: davecobb Flickr: nopiedra Social Media SEO Flickr: Sachaverelle Blogging

@mvolpe This Ain’t No Haircut! Wikipedia Wikipedia

@mvolpe Navigating a Complex Landscape Flickr: WanderingtheWorld

@mvolpe Marketing is Changing 1950 - 2000 2000 - 2050

@mvolpe Outbound Marketing

@mvolpe Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

@mvolpe The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

@mvolpe The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

@mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

@mvolpe Questions to ask yourself...

@mvolpe Am I regularly creating new share-worthy content?

@mvolpe Am I promoting my content in social media conversations?

@mvolpe Am I optimizing my content for search and social media?

@mvolpe Am I converting as many visitors into leads and sales as I can?

@mvolpe Stop thinking like a marketer or advertiser.

@mvolpe Start thinking like a publisher and socializer.

@mvolpe Inbound Marketing Map SEO Social Media Conversions Blog Flickr: WanderingtheWorld

@mvolpe Inbound Marketing • Create • Optimize • Promote • Convert

@mvolpe Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

@mvolpe Publish Everywhere

@mvolpe Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

@mvolpe Inbound Marketing Workshop • Create • Optimize • Promote • Convert

@mvolpe SEO Tips from Website Grader Lessons from 2,115,631 websites

@mvolpe What drives SEO rank? HubSpot.com/cartoons

@mvolpe SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority

@mvolpe Keywords & The Prosthodontist Image: http://www.thehumorousimage.com/

@mvolpe On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

@mvolpe Authority is Determined by Links

@mvolpe More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com

@mvolpe Where is Search Going?

Where is Search Going?

@mvolpe It’s NOT About You… Ever HubSpot.com/cartoons

@mvolpe Target Content to Your Personas Kadient photo by: David Meerman Scott

@mvolpe Content Makes You Interesting

@mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

@mvolpe Make Sharing Easy

@mvolpe What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts

@mvolpe Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results