Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

1. Inbound Marketing:Social Media, SEO, Blogging & Analytics Together for Success Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

2. Before We Start • Twitter: @mvolpe • Slides: www.MikeVolpe.com/NEXPO • Share whatever, wherever!

3. Marketing is Changing 1950 - 2000 2000 - 2050

4. Outbound Marketing

5. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

6. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

7. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

8. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

9. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

10. Questions to ask yourself...

11. Am I regularly creating new share-worthy content?

12. Am I promoting my content in social media conversations?

13. Am I optimizing my content for search and social media?

14. Am I converting as many visitors into leads and sales as I can?

15. Stop thinking like a marketer or advertiser.

16. Start thinking like a publisher and socializer.

17. Inbound Marketing • Create • Optimize • Promote • Convert

18. Target Content to Your Personas Kadient photo by: David Meerman Scott

19. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

20. Publish Everywhere

21. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

22. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

23. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

24. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

25. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

26. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

27. Inbound Marketing Workshop • Create • Optimize • Promote • Convert

28. SEO Tips from Website Grader Lessons from 2,345,619websites

29. What drives SEO rank? HubSpot.com/cartoons

30. SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority

31. Keywords & The Prosthodontist

32. On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

33. Authority is Determined by Links

34. More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com

35. Content is Useless w/o Links Source: SEOMoz.org

36. Where is Search Going?

37. Where is Search Going?

38. SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social Graph

39. Inbound Marketing • Create • Optimize • Promote • Convert

40. It’s NOT About You… Ever HubSpot.com/cartoons

41. Content Makes You Interesting

42. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

43. Make Sharing Easy

44. What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts

45. All Your Employees Are Marketers

46. Empower Employees by Sharing Info

47. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

48. Inbound Marketing • Create • Optimize • Promote • Convert

49. Never let website visitors guess what to do next.

50. No Call to Action