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Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

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Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

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  1. Inbound Marketing:Social Media, SEO, Blogging & Analytics Together for Success Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

  2. Before We Start • Twitter: @mvolpe • Slides: www.MikeVolpe.com/NEXPO • Share whatever, wherever!

  3. Marketing is Changing 1950 - 2000 2000 - 2050

  4. Outbound Marketing

  5. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

  6. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

  7. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

  8. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

  9. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

  10. Questions to ask yourself...

  11. Am I regularly creating new share-worthy content?

  12. Am I promoting my content in social media conversations?

  13. Am I optimizing my content for search and social media?

  14. Am I converting as many visitors into leads and sales as I can?

  15. Stop thinking like a marketer or advertiser.

  16. Start thinking like a publisher and socializer.

  17. Inbound Marketing • Create • Optimize • Promote • Convert

  18. Target Content to Your Personas Kadient photo by: David Meerman Scott

  19. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

  20. Publish Everywhere

  21. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  22. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  23. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  24. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

  25. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

  26. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

  27. Inbound Marketing Workshop • Create • Optimize • Promote • Convert

  28. SEO Tips from Website Grader Lessons from 2,345,619websites

  29. What drives SEO rank? HubSpot.com/cartoons

  30. SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority

  31. Keywords & The Prosthodontist

  32. On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

  33. Authority is Determined by Links

  34. More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com

  35. Content is Useless w/o Links Source: SEOMoz.org

  36. Where is Search Going?

  37. Where is Search Going?

  38. SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social Graph

  39. Inbound Marketing • Create • Optimize • Promote • Convert

  40. It’s NOT About You… Ever HubSpot.com/cartoons

  41. Content Makes You Interesting

  42. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

  43. Make Sharing Easy

  44. What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts

  45. All Your Employees Are Marketers

  46. Empower Employees by Sharing Info

  47. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

  48. Inbound Marketing • Create • Optimize • Promote • Convert

  49. Never let website visitors guess what to do next.

  50. No Call to Action