Connecting students to your events for little cost Social media and marketing
Who are we? Osprey Productions University of North Florida – Jacksonville, FL • Brent Fine • Amber Ropelis Programming • Concerts • Weekly Events
As many of you know the convention center does not have accessible WIFI #FAIL… making an online social media ED session a bit more difficult!
Your College • What are you currently doing?
Where to begin? • https://www.facebook.com/pages/create.php
Basic Information – Edit Page • www.facebook.com/OspreyProductions
Profile Photos • Keep consistent • Less is more • Readable information • Consistent rotation • 540px by 180px • 72px resolution • Photoshop Higher Ed. License • Gimp (Open source)
Having a voice for your page • Make the voice singular on behalf of your programming board -OR- • Allow the voice of each of your staff or social media managers
Having a voice for your page • When creating a status “tag” events and other departments with the ‘@’ sign • Use photos to enhance your status
Privacy and 'bad press' • What do you want students to be able to post on your page?
Privacy and 'bad press' • On your main wall: • Text Comments • Photos • Links • Videos
Privacy and 'bad press' • Who in here has experienced ‘bad press’ for your organization? • How was it handled?
Privacy and 'bad press' • Basic Rules: • Never remove comments • Don’t react negatively • Always answer or “like” comments • You are not going to make everyone happy
Increase your ‘Likes’ • Facebook contests geared towards incoming students
Online Contests • Traditional advertising on campus • Run contests geared for your school • Get the community and other departments involved • Set basic rules
Facebook Events • Create • Explain • Who, What, When, Where, Why, How? • Invite
Facebook After the event • Upload photos ASAP (if you were not doing that during the event) • Thank fans for coming out and “tag” the next event • Change your profile photo
Facebook Insights • Know who your target audience is
Facebook Groups • Communicate internally
Twitter • Link Facebook to Twitter • https://www.facebook.com/twitter/