Social Media and Marketing Presented By: Veronica Noone RoniNoone.com @RonisWeigh
Define Social Media? Popular Social Media Channels 6 Questions to ask when building a Social Media Marketing Strategy. More on the popular channels Companies using Social Media Things to ponder Agenda
How would YOU define Social Media? Question....
What does Social Media and Ice Cream have in common?.... http://www.youtube.com/watch?v=MpIOClX1jPE
Social Media Key Points • Social • enjoying life in communities or organized groups • Media • an instrument of communication • traditionally one-way. • Social Media • gives you (or your users) the ability to communicate too.
Question.... • Who are the big players? • The popular social media channels available today.
6 Questions when building a Social Media Marketing Strategy • Why? • Who? • What? • How? • With What? • Is it Working?
Why? • The biggestMOSTimportant question ever.
Who? • You Audience! • Listen and Observe potential customers. • how does YOUR audience communicate/interact online? • Which social networks do they engage? • What are their goals? • Be a Lurker!
What? • What are your objectives? • Do you want to sell more widgets? • Build your brand? • Get feedback from customers? • Consider both the goals of the company as well as your audience.
How? • You know the who and the what now we to map it to the how and with what? • You need a Strategic plan • What approaches will you take to meet the needs/desires/interests of your audience while meeting your own
Forums Blogger sponsorships There are many to consider. How? Cont'd • Connecting social media marketing tactics and technologies should be based on your who and what. • Blogging • Microblogging • Social Networks • Video
linkedIn YouTube Again, there are many to consider. With What? • What specific tools will you use? • Again, based on the who and the what. • Wordpress • Blogger • Twitter • Facebook
Is it Working? • How will you measure success according to your goals? • When will you take benchmark measurements? • How frequently will you evaluate efforts? • Will there be success metric? • Will you share your success with you online users? • Sometimes results are intangible.
Currently Popular • Twitter • Facebook • Blogs (Wordpress vs. Blogger vs. MoveableType vs Whatever) • Tumblr • YouTube • Flickr
Let's Take a look... • at some companies rocking the social media.
POM • pomwonderful.com • Online community • Engage bloggers who meet their demographic • Active in on twitter • @pomonline • Facebook Fan Page • facebook.com/pomwonderful • Even linkedIn • www.linkedin.com/companies/10912
Absolut Vodka • absolut.com • Strong Presence on YouTube • youtube.com/ABSOLUTworld • Not on twitter that I can find • Inactive/user created Facebook Fan Page • facebook.com/moje.stranky
Best Buy • bestbuy.com • Strong Twitter presence • @twelpforce • @BestBuy • http://www.bbyfeed.com/ • http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/
Things to ponder • Marketing on the social web is about giving to get • Listen as much as you talk • Respond quickly... users like real time • There is no “right” way. • Transparency, Transparency, Transparency,
References/Resources • For a list of references and resources visit my blog... SkinnyMinnyMedia.com