JUNK MAIL

1. JUNK MAIL Administrative Forum March 4, 2008 Kevin Kirby Ute Franklin

2. JUNK MAIL USPS Definition of Standard Mail Standard Mail is a class of mail that weighs less than 16 ounces and consists of presorted, discounted rate offerings. Each mailing must consist of at least 200 pieces or 50 pounds of individually addressed pieces. There is no Standard Mail single-piece rate. Standard Mail comprises the subclasses of Regular Standard Mail, Enhanced Carrier Route Standard Mail and Nonprofit Standard Mail. Any mailable matter may be sent as Standard Mail except matter required to be sent as First-Class Mail or copies of publications authorized to be entered at qualifying Periodicals rates.

3. Junk Mail Benefits of using Standard Mail • Targeted • Flexible • Measurable • Cheap In the past 5 years, First-Class Mail volumes declined 5.9%, while Standard Mail volumes grew 14.0%.

4. JUNK MAIL What is mailed as Standard Mail? • Advertising • Booklets • Catalogs • Circulars • Direct Mail • Flyers • Magazines • Merchandise (product samples) • Newsletters

5. Examples: Children's Museum of Houston Communities in School Daniel Smith Dell Environmental Resource Center Fred Pryor Seminars Golf Team Products Home Decorators J. Crew Mary Ann Liebert MIT Press National Pen Company National Seminars Rutgers University Press Sam's Club Smithsonian Institute Sports Decals Springer State Bar of Texas Streamline SWM Assoc. for Women in Math Texas Institute of Cont. Legal Education Wiley Junk Mail

6. Junk Mail Poorly addressed mail received at Rice University: First-Class Mail: 1 out of 3 pieces poorly addressed Standard Mail: 1 out of 2 pieces poorly addressed

7. Junk Mail Poorly Addressed Mail Missing Address Elements - Mail Stop - Department Name - Recipient Name - Dual Addresses: Name doesn’t match address Mail Stop code doesn’t match department/recipient Recipient no longer at Rice

8. Correct mailing address format Individual Name Department Name, MS ### Rice University PO Box 1892 Houston, TX 77251-1892 Correct mailing address format Individual Name Department Name, MS ### Rice University 6100 Main St. Houston, TX 77005-1892 Junk Mail

9. Junk Mail Address Hygiene: Contact mailer to: - update address - remove names (Via e-mail, fax, toll free phone numbers and Direct Marketing Associations)

10. Junk Mail Getting Help: Direct Marketing Associations: • www.ecologicalmail.org - http://www.catalogchoice.org (a free service to stop unwanted catalogs) - www.dmaconsumers.org (stop unwanted catalogs) - https://www.the-dma.org/consumers/environmentalissues.html