260 likes | 408 Vues
Maximize Your Membership. “Marketing Your Business Through the Chamber”. OUR MISSION STATEMENT . To provide opportunities and visibility for the success of our members through programs, referrals and advocacy. Areas of Discussion. Your Chamber Working For You
E N D
Maximize Your Membership “Marketing Your Business Through the Chamber”
OUR MISSION STATEMENT • To provide opportunities and visibility for the success of our members through programs, referrals and advocacy.
Areas of Discussion • Your Chamber Working For You • Volunteering - A Win-Win Proposal • Marketing Your Business Through The Chamber • Networking- The key to your success
Your Chamber - Staff • Cindy Brief, President - ext. 11 • Debbie Sabourin, Program Coordinator - ext. 12 • Mona Kaufman, Information Specialist – ext. 14 • Jessica Brief, Graphic Designer - ext. 13 • Ann Sansone, Sales Manager - ext. 10 • Linda Anderson, Sales Representative - ext. 10 • John Congemi, Sales Representative-ext.10
Your Chamber Executive Board • Mark Watson, Amtrust Bank Chair • Wendy King, Wellness with Wendy Chair-Elect • Michele Martinez, Citibank Treasurer • Joy Carter, Prudential Florida Realty Secretary • Joann Zollo, Forum Publishing Group Past Chair
Dr. Barbara Bryan Broward College Connie Carberg Al Hendrickson Toyota Michael DiToccoMD Global Technologies Diana Farrar Oma’s Garden Florist Michelle Fitzpatrick Advanced Cable Communications Diana Guayara Coral Springs Medical Center Andy Kasten The Kastonian Group Derek Nembhard Wachovia Bank Rebecca Waldorf Aston Gardens Cindi Watts Family Central Bruce Weinberg Weinberg & Company P.A. Ray Zentis Zentis & Associates Andrea Zoller Knockout Graphics Board of Directors
Your Value-Added Chamber • Marketing Opportunities • Networking Groups • Networking Events • Education • Value-Added Services
Marketing Your Business • “Low cost options to market your products or services through the Chamber • Membership Directory- free listing • E-Mail blasts- $99 per blast • Web Site: www.cschamber.com • Event Sponsorships -Power Lunch & Wake Up • Hosting the After Hours • Table Top Displays at Wake Up Breakfast-$50 includes breakfast • Tabletop at B2B Tradeshows
Enhance Your Membership Through Chamber Website - How to Login To access your member portal, go to www.chamberlogin.com and enter your user name and password. Once you have logged on, you may change your password and update your business information. If you have any questions, please email: mona@cschamber.com.
Enhance Your Membership Through Chamber Website - Features • Find Members - search by category, keyword or alphabetically by first or last name. • New Google mapping - in our online business directory to help visitors locate your business much easier! • Business Information – make changes to Company name, contact & web information. Maintain a current listing of employees.
Enhance Your Membership Through Chamber Website - Features Member webpage - input your business description, hours of operation, location, and six keywords that will identify your business when using the business directory search. Job Postings – add your own postings to the Chamber’s site Hot Deals – include store coupons and special offers Events - post your business events on the Chamber’s Events Calendar – this option includes automatically generated email reminders for events
Marketing Your Businessthrough Signature Event Sponsorships • Coral Springs Business Awards Gala Over 250 business leaders in the City gather yearly to honor the Chamber’s business leaders & award scholarships to one high school senior in each of our 5 high schools
Chamber Referral Groups (CRG’s) • Opportunity to give and receive leads and develop close ties with a few related businesses • One business type per group • FREE with your Chamber membership -no need to spend $400 to $600 a year • Openings are available in the groups NOW • Times are: • Morning CRG - 2nd & 4th Thursday of the month • Tuesday Lunch CRG - 2nd & 4th Tuesday of the month • Wednesday Lunch CRG – 2nd & 4th Wednesday of the month • Afternoon CRG – 1st & 3rd Thursday of the month • Evening CRG - 1st & 3rd Wednesday of the month
New Chamber Programs Young Professionals- To develop future leaders of our community.
Seminars/Education • Inexpensive workshops to help you and your company • Free monthly counseling provided by SCORE – America’s Counselors to Small Business (call for details) • Power Lunch – topics include how to write a business plan, marketing, developing sustainability plans, conflict resolution, generational differences in the workplace and other topical issues • Leadership Coral Springs – provides an opportunity to grow leaders in businesses and organizations in the area.
Leadership Coral Springs • LCS is a must for developing leaders in our community • LCS offers participants a unique opportunity to gain additional leadership skills through “Leadership Learning's”, & offers a “backstage pass” to learn more about the inner workings of the city of Coral Springs. Also includes team building activities and plenty of networking • Next class starts November 2010 • Contact Debbie at the Chamber
Other Services • Dentalplans.com – 10% discount on already low plans • Member2Member Discount Program - email info@cschamber.com with the discount you would like to offer other members. It will be added to the “Hot Deals” on the Chamber website at www.cschamber.com • Chamber Perks - Discounts on Office Depot, FedEx Shipping and Human Resource Library Tools
Volunteering - A Win/Win Scenario • Best way to network is to get involved. • Key committees are: • Ambassadors – Chair: Connie Carberg • Education - Chair: Kimberly Knox • Government Affairs - Chair: Bruce Weinberg • Leadership – Chair: Wendy King • Membership - Chair: Michele Martinez • Awards Gala – Chair: Diana Farrar
Networking Your Way to Increased Business • There is no short term solution - like any other form of marketing - You need exposure and frequency • Should be part of your marketing plan
Networking • 2 events each month, 3 events every other month • After Hours Networking • 2nd Tuesday -5:30 p.m. – 7:00 p.m. • Mostly held at local restaurants • “Wake Up Coral Springs” Breakfast • 3rd Tuesday -7:15 a.m. (see emails for location) • Sponsorships and Table Tops available • “Power Lunches” • Every other month • Sponsorships available • Education on Business Issues/Networking • 11:30- 1:00 p.m.
Networking Continued.. • Professional Women’s Alliance (PWA) • Mission Statement • To inspire, educate and empower women in business. • Vision Statement • To be a source of networking, education & inspiration to women in the Chamber. • About PWA • One event Bi-monthly • Sponsorships and Tabletops available
Networking Ideas • Here are some great networking ideas from our very successful members…….
Life is a referral business- Networking for fun & profit • Arrive early and with a great attitude! • Have your “30 second commercial” ready. Be able to BRIEFLY describe your product or services • Arrive at the event with a clear goal in mind.Examples:1. “I will talk to 5 people I have never met before.”2. “I will always ask the person I am talking to if they know someone who can use my service or products” • Networking is about building relationships
Great listeners make the best conversationalists • People love to talk about themselves. Don’t try to sell your product or service on the spot, make an appointment to follow-up • Start a lead file using the business cards you receive at networking events • Make notes on the back of the cards about the person you have spoken to and use that information in your follow-up calls • Master networkers are those who work the “weak links” • Spend time talking to people you don’t know well, and ask them if they will refer you to someone who can use your product or service
Life Is a Referral Business • Networking is not about numbers, it is about relationships People do business with people they know • View all encounters as an opportunity to introduce yourself to someone new or to find out something new about a person you already know • Some other networking options include: - Working on a committee - Participating in focus groups • Good luck and remember – Life is a Referral Business!
Your Chamber • Thank you for your great support !