1 / 8

Why is a Marketer interested in:

Your Age Education Marital Status Income Occupation Type of Home Ownership Urban or Rural Living Hobbies, Interests Favourite Stores and Brands Use of Media?. Why is a Marketer interested in:. Consumer Profiles. Creating a Snapshot of your Customers!.

astro
Télécharger la présentation

Why is a Marketer interested in:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Your Age • Education • Marital Status • Income • Occupation • Type of Home Ownership • Urban or Rural Living • Hobbies, Interests • Favourite Stores and Brands • Use of Media? Why is a Marketer interested in:

  2. Consumer Profiles Creating a Snapshot of your Customers!

  3. An outline of a consumer’s or group of consumers (target market) characteristics: • demographic, geographic, psychographic and behavioural details • Typically includes characteristics such as: • age category • marital status • income level • education • Occupation • Gender • Area of residence • Purchase behavior patterns Definition: Consumer Profile

  4. Definition: Studies of a population based on factors such as age, race, gender, economic status, level of education, income level and employment, • Age ranges • Many ways to breakdown age categories • Check Stats Canada website for their breakdowns • Gender • Income: • Disposable income and Discretionary Income • Marital status • Ethnic Background • Family size • Occupation Demographics

  5. Definition: Similarity of people who live in a certain area • geographic area you will sell to ( Local, Regional, National, Global) • rural and/or urban • housing types Geographics

  6. Definition: the study of personality, values, attitudes, interests, and lifestyles • Activities • sports • vacationing • hobbies • etc. • Attitudes/values/lifestyle: i.e., eco friendly, health conscious, religion, easy going, fun loving, serious, etc. • Much harder to measure than demographics and geographics Psychographics

  7. Definition: typical behaviours of consumers) • benefits desired by consumers • shopping patterns (frequency of purchase) • usage rate • customer loyalty Behavioural

  8. Assists in the development of the 4P’s: • Product • i.e., features, packaging, colours, warranty, etc. • Place • i.e., determine where your target market will purchase the product • Price • i.e., What can your target market afford? • Promotion • Traditional marketing methods and use of Internet, Social Media Importance and Relevance

More Related