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Strategic Focus: Improving Match Quality & Length

Increase understanding of match quality importance, measurement, and retention strategies. Learn why longer matches are crucial and hear successful practices from agency leaders. Key success factors for improving match retention rates are discussed, along with valuable resources and tips for agencies.

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Strategic Focus: Improving Match Quality & Length

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  1. NLC Town Halls – April 2009 Quality – It’s Our Job #1

  2. A Quote from the NLC’s 2007-2010 Nationwide Strategic Direction • Quality – “Our focus on quality should be as intense as our focus on growth. Reaching more children is meaningful only if it is done in a quality way.”

  3. Help board and executive leaders understand why longer matches are a top strategic issue in these economic times Increase understanding of match quality Know how we measure quality and why. Understand why improving 6 and 12 month match retention is our #1 quality improvement priority. Hear from your peers what it takes to become a high quality agency. Ensure that each agency joins our campaign for longer, strong matches and commit to higher match retention in 2009. Today’s Objectives

  4. During this slow/no growth economic environment, how would you describe the importance your agency has assigned to improving match length? Low importance right now - we’re putting all our energy into fundraising & trying to survive Moderate importance – we know it is important, and our program staff are working on it High importance – board and staff have identified this as a top priority Poll

  5. Poll • What are your concerns and questions? • Our agency leadership haven’t focused on quality and aren’t sure where to start. • We don’t know how our quality compares to other BBBS agencies. • Our resources are tight, and we don’t have the staff to do quality work. • This seems like a staff issue, not a board issue.

  6. How BBBS Measures Quality LENGTH + STRENGTH = OUTCOMES Metrics

  7. 12 month retention rate is the % of matches that last at least 12 months, i.e., the % of matches made 12 months ago that are still open 12 months later. Same for 6 month. 6 month match retention measures how successful we are at preventing premature match closures during the first six months. 12 month retention measures the success during the whole first year. 6 month retention is an early indicator of progress towards our desired minimum of 12 months What is Retention Rate?

  8. Why is it Our #1 Quality Priority? • We don’t have positive outcomes for too many of the children we serve. • Multiple outcomes occur for Littles at the 12 month point of match. • A large part of our program costs are incurred in the process of making the match – recruiting, screening and matching. When matches don’t work for even a year, we don’t get a good return on those dollars. Churn is expensive. • Funders are looking for proven impact. Longer matches gives us a competitive case for support.

  9. 2008 Nationwide Retention Rate (average) Retention Rate CBM - % SBM - % 6 month 80% 73% 12 month 59% 33%

  10. Match Attrition This shows the percentage of matches that closed by given number of months. i.e. By 12 months we lose 41% of CB matches and 67% of SB matches.

  11. All of Our Agencies are not Above Average # of Agencies % = Retention Rate # of Agencies % = Retention Rate

  12. Any Questions?

  13. SE Region Top Performers2008 Retention Rate 6 mo RR CB 6 mo RR SBM Broward County 93% 100% Birmingham 94% 84% Harrisonburg- Rockingham 87% 88% Metro Atlanta 84% 87% Heart of GA 86% 85% Middle TN 85% 84% ________________________________________________________ SE Region Average 79% 71%

  14. Welcome, Sue JohnsonCEO, BBBS Greater Birmingham, AL Why is match length/retention a strategic issue at your agency? Describe how you have made this a priority leadership focus. What key practices have made the difference? What has been the economic & fundraising impact from longer matches?

  15. Key Success Factors • Set goals to improve 6 and 12 month retention rates • Include retention in Agency Business Plan • Use the Agency Scorecard to report progress to the Board • Reward Retention Rate the same as match growth • Secure commitment of at least 12-months from all Bigs and Littles • Implement SBM recommended changes • Use Program Best Practices • Use the Quality Assurance system to evaluate enrollment and match support services • Use the Strength of Relationship Survey for all matches • Ensure that all program staff become certified through training

  16. Retention Resources for Agencies • www.agencyconnection.bbbs.org • Comparative data of other agencies (View Reports>All Agencies Performance>AIM Service Delivery) • Retention Rate Documents (Service Delivery>Match Retention) • SDM Workbook to track retention for non-AIM agencies (Service Delivery>Metrics Workbook) • Frequently Asked Questions & Definitions (Agency Resource Center>SDM>Match Support. Search by keyword “retention”) • Contact your Agency Development/PPM regional staff

  17. Share with us what’s really working. Join us at our National Conference and future NLC town halls where we will discuss all aspects of quality, including our new outcomes measures and your case for support. NLC Wrap Up

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