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ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing.
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Why ethnic marketing came into visibility. • Globalization has its effect on everything; the world is a more diverse place than it was a few years back. A country now has people from various nationalities and various cultures, residing and working there. When it comes down to perception cultural background makes a difference and cultures do matter. Thus ethnic marketing in Australia and elsewhere has become important.
Why marketing has changed so much? • Marketing in a collective way is no longer the only option and to stand out from the competition ethnic marketing is implemented. To have a successful marketing campaign it is no longer viable to cater to the general public as that may not result into reaching a wider audience.
Ethnic marketing means having a marketing strategy that caters to or targets the ethnic minority in a country. It might be something that looks difficult but once you get to know the culture and the language of the minorities in your country it becomes easier to strategize. What does it exactly mean?
Every culture has a different history and have a different native language, planning your marketing campaign based on this and according to this will help you to create a better relationship with these minorities. You don’t have to jump into history books or learn about certain cultures through books and journals; you can just take a few people from the minority out for a lunch and know about what they feel and what they want for your research towards ethnic marketing in Australia or elsewhere. How to identify the audience?
Ethnic marketing in Australia or elsewhere has been on a rise due to the fact that almost 28% of their population are of various minorities; this creates a huge audience which goes untapped due to the lack of proper marketing tools. Respecting a cultures norm helps getting respect back and helps you build a relationship with such communities. Why it has been on such a rise?
