The Importance of Marketing Nickess Clinton
What is Marketing? • The performance of individual and organizational activities that facilitates the flow of goods and services from producer to consumer.
Why do business even exist? • Business exist today because along with great management, a business must have an exceptional business strategy or marketing plan • Businesses that meet society’s needs are rewarded with profit. • All businesses follow a marketing concept which advocates that identify and satisfy consumer needs & wants.
The Difference Between a Need & Want • A need is a requirement for your physical and/or psychological well-being. • A want is a particular form of consumption used to satisfy a need.
Advertising • A non-personal, paid, message about a product, service, or company by an identified sponsor. • Used to promote sales and educate society about a certain issue, product, or service.
Careers Involved With Marketing • Account Representative • Claims Adjustor • Insurance Agent • Market Research Analyst • Media Analyst • Media Planner • Product Manager • Promotion Services Director • Sales Promoter • Telemarketing Specialist
Want to pursue a career in Marketing? • Obtain a Bachelors of Arts degree in Marketing or Public Relations at four-year University. • Most financial institutions or insurance companies are seeking recent graduates with the eagerness to obtain a MBA in Marketing
If You Currently Have A Degree in Marketing • Search for careers in these popular job search websites: • careerbuilder.com • Monster.com • Indeed.com *Any University that you have graduated from as a Career Services department. Feel free to visit it anytime for the career counselors to help you put together a resume to send out to different agencies or on these job search websites.