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Do you have trouble keeping deadlines? Do you hate scrambling last minute for content to share? If so, a content calendar is for you. Actually, even if you don’t have trouble with deadlines and never put things off to the last minute, a content calendar is an incredibly useful tool for organizing your content strategy. The truth is that it's hard to post regularly, especially if you're on the smaller side or are a one-man team. For starters, content marketing is essential and a must-have for success today. Having a consistent flow of content prevents lulls in your conversation with your audience and allows you to be a constant presence on their feed. This is what a content calendar does for you. It keeps you organized and you can use it to align content with your business goals. Content calendars are also good for visualizing content and seeing how it all fits together. You can even use one to tailor content around holidays or key events in your industry for an added boost in engagement. Go ahead and plan out content for the next week, month, quarter, or even year. Presented by Aumcore.com
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10 Steps to Creating a Strategic Content Calendar in 2017 March 2017 Image Source: Pexels.com
10 Steps to Creating a Strategic Content Calendar in 2017 1: Identify Your Target Audience You might as well be writing for the wind if you’re writing without an audience in mind. These are the people who WANT to read what you have to say, so find them and tailor everything specifically for them. Are they predominantly male or female? What age range are you working with? There are many groups and sub-groups out there, each with different preferences. Before you do anything else, identify your target audience and WRITE FOR THEM. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 2: Figure out What Content Resonates with Your Audience and Fits Your Brand What’s your audience most likely going to respond to? In other words, what’s going to attract them to your content and compel them to keep coming back? If you completed the previous step, what resonates with them should already align with your brand. If not, then then go back and find an audience because there’s no point in writing content that doesn’t align with your brand. Simply put, it’s a moot point. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 3: Set a Timeline and Decide How Often to Post… but most importantly, BE CONSISTENT! One of your goals is to build traction with your audience. Neither too few nor too many posts is good. Find a middle ground that allows you to be a constant presence on your audience’s mind without being a nuisance. Get a feel for your industry and how frequently your competitors post (and where). Which days get the highest engagement? What about the times in a day? Once you find this out, set a timeline and move on to step 4. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 4: Determine Where to Publish Your Content There’s a good number of outlets you can make use of to publish your content. You have your website (if you have one), other relevant websites in your industry, and an array of social media channels waiting to be used. Building off the last step, which of these channels works best for your industry? While Instagram works wonderfully well for a fashion brand, it’ll probably do poorly for an accounting firm. The same goes for other social media channels such as Facebook, LinkedIn, Twitter, Pinterest, and many more. Utilize most or all of them, but reserve the most energy for the one that works best. ? ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 5: Write! Write! Write! It’s finally time to write! As you’ve most likely heard, content is king. If you haven’t, here it is: content is king. Your content is what’s going to keep your audience coming back, so write posts that are both engaging and entertaining. Try different things out like photos, videos, designs, infographics, quotes, etc. and see what your audience likes the most. Once you have this information, write, write, and write some more. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 6: Start Publishing! What comes after writing? That’s right, publishing! Schedule your publishing and make sure to set (and meet) goals. Not only does this ease pressures because you have an approximate timeline to work with, but adding routine to your publishing allows you to better focus. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 7: Promote Your Content on Social Media Platforms Once you start publishing, it’s time to promote your posts. This means linking them on Facebook, Twitter, LinkedIn, etc. This is also a good way of reaching those who don’t subscribe to your website or those who do a Google search on a topic that matches what you wrote about. As such, remember to use keywords in your post and its description that potential readers can find you with. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 8: Repurpose Old Content and/or Syndicate on Third-Party Sites This step is twofold. First, you can repurpose content by turning a post into an infographic, making a video that covers what you wrote about (bonus points if you do a live video —> very hot nowadays), or anything else that entails repurposing in some way. Similarly, you can repurpose content by syndicating it on a third-party website. Ideally, this website’s audience should be your audience as well (no point in writing for a tech site if you’re a fashion brand), and should be larger than yours (you want to benefit from their broader reach). ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 9: Keep Abreast of Breaking News/Stories & Add Them to the Calendar The news waits for no one. If an industry related story breaks, you can bet your competitors will be there to cover it. Don’t fall behind or let your audience turn to your them; be the one they look to for any and all coverage. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
10 Steps to Creating a Strategic Content Calendar in 2017 10: Keep Your Content Calendar Full More of a suggestion than a step, this one is VERY important. The last thing you want is to run out of content mid-month and lose the traction you’ve been building with your audience. This is why the previous step is to incorporate trending topics to your calendar; you want to have something in place, a fail-safe of sorts, to write about that your audience will benefit from. You can also have guest writers post for you when you don’t have anything to say (it happens). This will add some variety to your site/blog and will encourage them to return the favor and let you guest post for them. ©2016 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
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©2016 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.
