5 Important Tips to Get Quality Leads March 2018
5 Important Tips to Get Quality Leads 1: Create Quality Content That Makes a Statement Content is king and one of the most important tools in your lead generation arsenal. Content is also what will draw your audience in and what convinces them to give you their information. Because of this, you need content that not only resonates with your audience, but also makes a statement. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
5 Important Tips to Get Quality Leads 2: Make It Easy For Mobile Users to Give You Their Information We live in a mobile-first world. If you haven’t caught on yet, this means that you need to capitalize on this by making your audience’s interactions with your brand on mobile as seamless as possible. For example, you need a responsive site that resizes content for screens of all sizes, otherwise you’ll face the possibility of a high bounce rate and low/poor quality leads. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
5 Important Tips to Get Quality Leads 3: Optimize Your Website In the digital age we live in, you’ll most likely be collecting leads through your website, which means that you need to optimize everything on your site. For starters, you need to focus on SEO so that more people find you online; this means link building, publishing content, getting a social presence, and so on. You also need to pay attention to your layout and site navigation to make sure that all your visitors have a good time if they land on your site. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
5 Important Tips to Get Quality Leads 4: Use the Power of Social Media Social media is a must for lead generation because practically your whole audience will be on a social platform. Depending on which social site you’re focusing on, you can use their lead generation features to make your life easier. LinkedIn, for example, has Lead Gen Forms that allow you to capture quality leads straight from the platform, and Facebook has Facebook Lead Ads that make forms simple for people and more valuable for businesses. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
5 Important Tips to Get Quality Leads 5: Create the Perfect Email Finally, you can’t go wrong with an email generation campaign, especially with tailor-made content that’s personalized for every recipient. For emails, pay close attention to the subject and opening line, as they determine whether or not your email will even be opened. Don’t forget to also test absolutely everything until it’s all perfect. To make things easier for you, ensure that: • Everything is clickable • All links take your audience to their correct landing page • All content is displayed properly — this includes photos and videos • There are no spelling or grammar mistakes • You don’t sound too promotional or spammy ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
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©2018 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.