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SONY’S EVOLVING HUMAN RESOURCE CHALLENGES

SONY’S EVOLVING HUMAN RESOURCE CHALLENGES. Sony. Sony w as established in 1946 in Tokya by Masaru Ibuka and Akio Morita . Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company ). Sony employs 168.000 people worldwide .

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SONY’S EVOLVING HUMAN RESOURCE CHALLENGES

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  1. SONY’S EVOLVING HUMAN RESOURCE CHALLENGES

  2. Sony • Sony wasestablished in 1946 in TokyabyMasaru Ibuka and Akio Morita. • Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company). • Sony employs 168.000 peopleworldwide. • Sony is producingand marketing PlayStation (home video gamesystem), TV, digitaland video cameras, computersandmusicplayers.

  3. Sony had a managerial problem in 2005. • Sony hiredsirHowardStringerwholeadstoclose 11 plants, cutsmorethan 10,000 jobsandshiftscomponentmanufacturingtolowcostlocations as a chairmanand CEO. • Sony operates in manycountries, sonationalenvironment of sony is differssharply in terms of culture, legal system, economicconditions, technologylevelsandinfrastructure.

  4. Sony’sHumanResourcePhilosophy • Themainaim of Sony is to be progressive in internationalhumanresourcemanagement. • Criterias of Sony areentrepreneurialspirit, thinkingcreativelyandstrongcommunicationskillswhen Sony is recruitingnewemployees. • HR managers of Sony arespendingmuch time withemployees,linkingfirm’sobjectivesandstrategies in ordertoachieveimportanttasks.

  5. Firstlymanagersareidentifyingthejobsandthentheyarelookingfortalentsthattheyneedtohireforthejob.Firstlymanagersareidentifyingthejobsandthentheyarelookingfortalentsthattheyneedtohireforthejob.

  6. TrainingAndTalentDevelopment • Sony offersmanagementtraineeprogramsforitsmostpromisingrecruits. • Traineesare on dutytofindwaystousetheirtalentstoadvancethecompany. • Sony uses online systemfor a reasonthattomakeeasythedevelopment of personnelsallaroudtheworld.

  7. TheManufacturingWorkforce • In 2001, thejapaneseyen’sappreciationagainstthedollar an euroleadshighcostforsonyand it decreasedprofitability of thecompanyand Sony closed 16 plants. • Because of thisresult Sony facedproblemswithemployees in somecountries. • As a resultsonytookspaintoreduceworkforce.

  8. CorporateSocialResponsibility • Sony follows an “integrityapproach” toforeignmanufacturingoperationsandattemptstomaintainworkplacestandartsthatexceedlocalrequirements. • Sony is attemptingtoestablish a universialstandard of employement, offeringsuperiorworkingconditionsandlocallyrelevantwagesandbenefits at alllocations.

  9. What is yourview of Sony’sefforts at coporatesocialresponsibiliy(CSR) in internationaloperating? Whatsteps can Sony taketoimprove CSR in organizingandmanagingitsoperationsaroundtheworldparticularly in developingcountriesandemergingmarkets?

  10. At thecorporatesocialresponsiblity, sony is focusing on creating link betweenitsbusinessandtheenvironment. • Sony has code of conductwhichsetsthe basic internal standards to be observed by all directors, officers and employeesin ordertomakestrongthecorporategovernance, businessethics. • Sony’sbasicpoliciesare concerning ethical business practices and activities, including respect for human rights

  11. Sony has enoughcapacitytosuccesscorporatesocialresponsibility. • Managersareresearchingthestandards of allcountriesthat it operatesand it givesvalueitsemployeesaccordingtothestandards. • Sony is doingthisjobperfectand it collectsitsfruitswithhighmotivation of employeesandefficiency.

  12. Sony can takeaction on social, environmentalandfinancialperformance. • At thesociallevel, Sony can improvethequality of life standardsbyprovidingbettereducationalsystems. • At theenvironmentallevel, Sony can avoidairpollutionbyusinglessharmfullrowmaterials. • At thefinanciallevel, sony can providebetterwagesandsalariestoitsemployees.

  13. İBRAHİM HALİL TIĞRAK

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